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This profile was last updated on 3/22/11  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Chloe Stromberg

Wrong Chloe Stromberg?
 
Background

Employment History

17 Total References
Web References
DTC - Perspectives
www.dtcevents.com, 26 Aug 2005 [cached]
What they further represent is the "fundamental change in the way that we're living," explained Chloe Stromberg, a marketing analyst at Forrester Research."The Web is now shifting power from institutions - such as the large corporations that we work for now - to the communities that we now participate in as individuals," she said. read more
Forrester Research
www.forrester.com, 26 Jan 2007 [cached]
Chloe StrombergForrester Research
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Chloe Stromberg
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Chloe StrombergAnalyst
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Chloe Stromberg primarily contributes to Forrester's offerings for Interactive Marketing professionals.She advises clients in the pharmaceutical and automotive industries on the marketing technologies and services that will enable them to build high-value customer relationships and powerful brand experiences.Along with other Forrester marketing analysts, she shares her insights on Forrester's Marketing Blog, http://blogs.forrester.com/marketing.Chloe's key research topics for pharmaceutical marketers include compliance and adherence programs, customer relationship marketing, key opinion leader (KOL) management, and eDetailing.For automotive marketers, Chloe focuses on experience strategy, car-buying behavior, emerging marketing tactics, and lead management.
Previous Work Experience
In her previous position, Chloe served as a researcher at Forrester.In that role, she contributed to Forrester's thought leadership on Social Computing, including the reports "How Consumers Use Social Computing For Health" and "The ROI Of Blogging."Chloe also led development of Forrester's automotive Consumer Technographics surveys for three years, producing in-depth studies of car-buying behavior such as "Engaging Engine Enthusiasts" and "Who Wants High-Tech Cars?"
Prior to joining Forrester, Chloe developed Web prototypes and marketing strategies for an Idealab NY startup, ran the press office at P.S.1 Contemporary Art Center in New York City, and conducted field interviews for the Survey Research Center at the University of Michigan.
Education
Chloe holds an M.A. in economics from Boston University and a B.A. from Hampshire College.
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Chloe Stromberg primarily contributes to Forrester's offerings for the Interactive Marketing professional.itemView all research by Chloe Stromberg.
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Forrester will alert you by email or RSS each time Chloe Stromberg publishes new contentReceive alerts via email.Receive alerts via RSS.
ARcade
blogs.hillandknowlton.com [cached]
Chloe Stromberg is an analyst on Forrester's Marketing research team and is based in Foster City, CA.
Chloe's research will focus on marketing technologies and services for the pharmaceutical and automotive industry.Chloe's key research topics for pharmaceutical marketers include compliance and adherence programs, customer relationship marketing, key opinion leader (KOL) management, and eDetailing.For automotive marketers, Chloe will focus on experience strategy, car-buying behavior, emerging marketing tactics and lead management.Prior to her work as an analyst, Chloe served as a researcher at Forrester.Before joining Forrester, Chloe developed Web prototypes and marketing strategies for an Idealab NY startup, ran the press office at P.S.1 Contemporary Art Center in New York City, and conducted field interviews for the Survey Research Center at the University of Michigan.
Chloe holds an M.A. in economics from Boston University, and a B.A. from Hampshire College.
What they further represent is the ...
www.dtcperspectives.com, 7 Dec 2007 [cached]
What they further represent is the "fundamental change in the way that we're living," explained Chloe Stromberg, a marketing analyst at Forrester Research."The Web is now shifting power from institutions - such as the large corporations that we work for now - to the communities that we now participate in as individuals," she said.
BusinessWeek's Bruce Nussbaum ...
www.boston.com, 23 Sept 2007 [cached]
BusinessWeek's Bruce Nussbaum points to a post by Forrester's Chloe Stromberg who says there's a big difference.
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