"The customer scans the QR code , the payment is processed, and the virtual gift card is debited and immediately updated with the new balance," says Chip Fishburne, vice president, business development and marketing for Firethorn.
When the balance gets low, a customer can reload the virtual card by logging into the app and entering credit or debit card payment information, which is not stored in the app, Fishburne
The consumer has to use the BK Mobile Crown Card app to make a purchase.
If the customer does not have the app and scans one of the QR codes with any QR code reader app, she
will be directed to a landing page within the BK web site with links to the Apple App Store or Google Play where she
can download the application.