Dr. Richards joined Tarkenton & Addams in 2001, bringing more than 30 years of experience in marketing and military strategy.
specializes in helping organizations use time as a competitive weapon, particularly through the application of "lean" techniques.
writes in a Tarkenton & Addams White Paper, communications—within the firm and with current and potential customers—is essential to building the mutual trust that forms a key part of business strategy.
shows how, using time-based methods, organizations can shape their environments to increase revenue, market share, and profitability.
owns and edits Modern Business Strategy, http://www.belisarius.com, which was selected by the Harvard Business School's
Working Knowledge as a featured site for leadership and strategy.
He is also the founder and editor of Defense and the National Interest, http://www.defense-and-society.org, which has twice been named as one of the top defense sites on the Web by the prestigious National Journal.
Beginning his career in the Pentagon, Chet has also worked or consulted for Northrop-Grumman, Lockheed Martin, the U.S. Navy and Air Force, the SHAPE Technical Center, SAIC, CACI, IBP Aerospace, the Office of the Secretary of Defense, and several other government and non-profit agencies.
op-eds and quotes have appeared in publications ranging from Fast Company to Defense
Week to the Atlanta Journal and Constitution.
2001 book, A Swift, Elusive Sword, proposes ways to increase the decision cycle speed of the U.S. Department of Defense
to combat the types of terrorist/fourth generation threats we are now facing.
It was recently translated into Russian and has been used as a text by the National Defense
University and the US Naval Academy
latest book, Certain to Win, was published in June 2004.
Dr. Richards holds a Ph.D. in mathematics and is a retired colonel in the U.S. Air Force Reserve, where he was the Air Attaché (Reserve) to Saudi Arabia.
maintains an active interest in the Middle East and some fluency in Arabic.