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This profile was last updated on 3/3/14  and contains information from public web pages and contributions from the ZoomInfo community.

Dr. Chet Richards

Wrong Dr. Chet Richards?
Phone: (404) ***-****  HQ Phone
Email: c***@***.com
J. Addams & Partners , Inc.
500 Bishop St Studio B 5
Atlanta, Georgia 30318
United States

Company Description: J. Addams & Partners specializes in communications services to help organizations thrive in high tempo and often chaotic environments. In his book, Certain to Win...   more

Employment History

Board Memberships and Affiliations

  • Founder
    Kettle Creek Corporation
  • Founder
    DNI and Belisarius


  • Ph.D.
  • Ph. D.
  • Ph.D. , Mathematics
    University of Mississippi
164 Total References
Web References
J. Addams & Partners, Inc. • Public Relations Counsel: Professional Staff, 3 Mar 2014 [cached]
Chet Richards
Chet Richards
Dr. Richards joined the agency in 2001, bringing more than 30 years of experience in marketing and military strategy. He specializes in application of the strategy developed by the late USAF Colonel John R. Boyd to enable organizations to shape their environments to increase revenue, market share, and profitability. As he writes in a J. Addams & Partners White Paper , "communications-within the firm and with current and potential customers-is essential to building the mutual trust that forms a key part of Boyd's strategy."
Chet blogs on business strategy and sundry other topics at Fast Transients, which incorporates some of the material from his old site,
Beginning his career in the Pentagon, Chet has also worked or consulted for Northrop-Grumman, Lockheed Martin, the U.S. Navy and Air Force, the SHAPE Technical Center, SAIC, CACI, the Office of the Secretary of Defense, the National Academies of Science, and several other government and non-profit agencies. His op-eds and quotes have appeared in publications ranging from Fast Company to the Atlanta Journal and Constitution and the New York Times. His latest book on national ssecurity, If We Can Keep It, was published in January 2008 by the World Security Institutes in Washington, DC, and his book for business, Certain to Win , was published in June 2004.
Dr. Richards holds a Ph.D. in mathematics and is a retired colonel in the U.S. Air Force, where he was the Air Attaché (Reserve) to Saudi Arabia. He maintains an active interest in the Middle East and some fluency in Arabic. He is Adjunct Professor of Strategy and Quantitative Methods at Kennesaw State University in suburban Atlanta, Georgia.
Bossov Ballet Theatre - Vaganova Ballet Technique, 21 Aug 2012 [cached]
Chet Richards President, Kettle Creek, Corp. Atlanta, Georgia. Author, "Certain to Win" and "Swift, Elusive Sword". Colonel, U.S. Air force Reserve (ret).
Chet Richards
Press Release [cached]
Chet Richards, founder of Kettle Creek, and an associate of Col Boyd's from 1973 until his death in 1997, commented on the vSente alliance: "vSente is one of the few private sector firms actually using O-O-D-A loops to generate competitive advantage for their clients.Our alliance is designed to accelerate the acceptance and utilization of Boyd's theories in the private sector."
The strategic alliance includes a transfer of knowledge component and joint business development pursuits.Additionally, Chet Richards will also be joining vSente in presenting their FIRSTmaneuver(TM) seminars.
Chet Richards, founder of Kettle Creek, holds a Ph.D. in mathematics and recently retired as a Colonel from the Air Force Reserve, where he was the Air Attaché (Reserve) to Saudi Arabia.
DrTdaxp » ooda [cached]
Chet Richards, founder of DNI and Belisarius, has an excellent post on decision speed cycle (in the context of the OODA loop): 1.
Is The U.S. Military Ready To Take On A Non-Conventional Terror Threat?, 18 Oct 2001 [cached]
Chet Richards, a former attaché to the Middle East and longtime expert on fourth-generation warfare [note: and editor of DNI]."We want to make [the terrorists] stay up at night and worry about every creak of the floorboards," Richards said, echoing the former commandant's words.
Richards, interviewed Oct. 15, added that U.S. conventional forces are useful in the unconventional war on terrorism but are currently hampered by insufficient intelligence.He emphasized a need for human intelligence, saying that people are the most important ingredient in achieving success against this kind of enemy, followed by ideas, then technology."But it requires an enormous amount of intelligence we don't have right now and won't for years," Richards cautioned.
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