No Photo Available

Last Update


This profile was last updated on .

Is this you? Claim your profile.

Wrong Cheryl Haas?

Cheryl Millican Haas

Direct Phone: (901) ***-****       

Email: c***@***.com

Get ZoomInfo Grow

+ Get 10 Free Contacts a Month

Please agree to the terms and conditions

I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Grow at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Company Description

At Defining Touch, we are dedicated to help the homeowner accomplish their goals for either "Staging to Sell" or "Organizing for Living" in their property. As a certified Professional Organizer through NAPO, Cheryl can help individuals and businesses take ... more

Find other employees at this company (2)

Background Information

Employment History

Accredited Staging Professional

Staged Homes Inc

Project Manager- Design

Renaissance Realty Group



Better Business Bureau Inc

Web References (30 Total References)

Staged Homes News | Stagers create inviting homes [cached]

Cheryl Haas, a certified Associated Staging Professional, is the owner of Defining Touch, her home staging company that is an affiliate of Staged Homes, a national company.

Haas, who founded and is president of the Memphis chapter of the International Association of Home Staging Professionals, staged her first home in the Mid-South in 2003.
In 2004, Haas decided to get licensed and certified by Staged Homes, the company credited with growing and marketing the service and profession to homeowners and Realtors. She is now one of 24 ASPs in the Mid-South.
"20 years ago having a home inspector come out was not commonplace," Haas says. "And now there are people getting their homes staged without even wanting to put them on the market for sale."
Consultations are a big part of Haas' work, and she says they range from $150-$250 for curbside to backyard service.
"With a consult, we come in and look at a home and try to determine what the target market is for that home," she says. "You wouldn't want to show a home in Harbor Town the same way you would show a home in Collierville."
Regardless, depersonalization and de-cluttering of homes is a large part of what home stagers do, she says.
Haas says staging a 2,500-square-foot property costs approximately $1,200.
"Buyers have to feel like they can move in," Haas says.
Haas says the process can include everything from shifting around furniture to having a homeowner make a sizable investment in needed renovations or updates to the home. The best time to stage a property is before the sign goes in the yard, she says.
Haas says one Collierville home, appraised at $750,000, had been on the market with three different Realtors for 13 months prior to staging.
"We took it off the market, staged the property and had a contract in three weeks," she says.
The average time on the market for a staged home is 21 days, Haas says, except for the middle of December.
Staging can range from furnishing a vacant model for a home builder to bringing in furniture for a property whose owner has already moved.
Haas cites data from the National Association of Realtors that says a furnished home will sell 68% faster than an unfurnished home.
With 132 clients in 2006, Haas staged Cybill Shepherd's South Bluff's home, which sold after being on the market for two months.
"She allowed us to make some investments on updating the home," Haas says.
Owner: Cheryl Haas Phone: (901) 465-4567

Defining Touch Home Staging and Organization Specialists [cached]

Cheryl Haas - Home Staging Wizard!

Defining Touch Home Staging and Organization Specialists - Pricing & Payment Options [cached]

Cheryl Haas - Home Staging Wizard!

Defining Touch Home Staging and Organization Specialists [cached]

Cheryl Haas - Home Staging Wizard!

Defining Touch Home Staging and Organization Specialists - Before and After [cached]

Cheryl Haas - Home Staging Wizard!

Similar Profiles

Other People with this Name

Other people with the name Haas

Steve Haas

Gabrielle Haas
Sedgwick Claims Management Services , Inc.

Victoria Haas

Dave Haas
H. C. Sharp Co. , Inc.

Brendan Haas
Insight Global Inc

City Directory Icon

Browse ZoomInfo's Business Contact Directory by City

People Directory Icon

Browse ZoomInfo's
Business People Directory

Company Directory Icon

Browse ZoomInfo's
Advanced Company Directory