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Wrong Cheryl Haas?

Cheryl Millican Haas

Project Manager- Design

Renaissance Realty Group

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Renaissance Realty Group

Background Information

Employment History


Defining Touch

Accredited Staging Professional

Staged Homes Inc



Better Business Bureau Inc

Web References (21 Total References)

Home Stager :: International Association of Home Staging Professionals [cached]

Cheryl Haas ASP, IAHSP

Home Stager :: International Association of Home Staging Professionals [cached]

Cheryl Haas Featured Stager Member

Home Stager :: International Association of Home Staging Professionals [cached]

Cheryl Haas

Staged Homes News | Stagers create inviting homes [cached]

Cheryl Haas, a certified Associated Staging Professional, is the owner of Defining Touch, her home staging company that is an affiliate of Staged Homes, a national company.

Haas, who founded and is president of the Memphis chapter of the International Association of Home Staging Professionals, staged her first home in the Mid-South in 2003.
In 2004, Haas decided to get licensed and certified by Staged Homes, the company credited with growing and marketing the service and profession to homeowners and Realtors. She is now one of 24 ASPs in the Mid-South.
"20 years ago having a home inspector come out was not commonplace," Haas says. "And now there are people getting their homes staged without even wanting to put them on the market for sale."
Consultations are a big part of Haas' work, and she says they range from $150-$250 for curbside to backyard service.
"With a consult, we come in and look at a home and try to determine what the target market is for that home," she says. "You wouldn't want to show a home in Harbor Town the same way you would show a home in Collierville."
Regardless, depersonalization and de-cluttering of homes is a large part of what home stagers do, she says.
Haas says staging a 2,500-square-foot property costs approximately $1,200.
"Buyers have to feel like they can move in," Haas says.
Haas says the process can include everything from shifting around furniture to having a homeowner make a sizable investment in needed renovations or updates to the home. The best time to stage a property is before the sign goes in the yard, she says.
Haas says one Collierville home, appraised at $750,000, had been on the market with three different Realtors for 13 months prior to staging.
"We took it off the market, staged the property and had a contract in three weeks," she says.
The average time on the market for a staged home is 21 days, Haas says, except for the middle of December.
Staging can range from furnishing a vacant model for a home builder to bringing in furniture for a property whose owner has already moved.
Haas cites data from the National Association of Realtors that says a furnished home will sell 68% faster than an unfurnished home.
With 132 clients in 2006, Haas staged Cybill Shepherd's South Bluff's home, which sold after being on the market for two months.
"She allowed us to make some investments on updating the home," Haas says.
Owner: Cheryl Haas Phone: (901) 465-4567

Freelance Writing, Advertising & Healthcare Copywriting, Marketing Communication Consultant Washington Idaho [cached]

Cheryl Haas Cheryl Haas, principal, has written for a broad range of industries including healthcare, high-tech, retail, real estate, architecture, telecommunications and tourism. Trained as a classical stage actor, she gained an appreciation for language - from the wit and phrasing of Shakespeare to the eloquent silences of Pinter. She appeared Off-Broadway and was the anchor for a weekly news analysis show on public television. Her work in radio and television allowed her to develop an ear that's highly tuned to writing for the spoken word. As a former marketing communications executive, she understands both the corporate and client side of the selling equation.

If you need expert assistance with your marketing copy, please contact us for a freelance writing quote today.
Haas Communications, PO Box 2136, McCall, Idaho 83638 Tel: (208) 315-0621 Copyright © 2008-2009, Haas Communications / Cheryl Haas

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