(31 Total References)
Cheryl Black, CEO of ...
Cheryl Black, CEO of YOU Technology
"We are delighted to bring these ...
"We are delighted to bring these two seasoned veterans onto our executive team," said Cheryl Black, CEO of YOU Technology, LLC.
Cheryl Black, Chief Operating Officer
As Chief Operating Officer, Cheryl is responsible for all product development and service delivery, including account management, product management, engineering, customer service and creative services.
Cheryl brings over 25 years of extensive experience in consulting, operations, client services, engineering, product management and marketing.
She has held leadership positions at a number of companies, including Cap Gemini, DEC, Versata, Cariocas and Cullinet.
Prior to YOU Technology, Cheryl ran the global services organization for Versata and was part of the executive team responsible for selling the company.
She has an MBA from the University of Denver.
Cheryl Black is the CEO of YOU Technology.
She joined YOU Tech in early 2007 where she first acted as COO, overseeing software engineering, IT, product and customer facing capabilities.
In late 2007 she
played a major role in changing the direction of YOU Tech
, by pioneering digital coupons as a new scalable line of business.
She assumed the role of CEO in early 2014 when YOU Tech joined the Kroger family.
Her career began in 1982 as a software engineer at Cullinet, a leading database provider, and since that time Black has held leadership positions in organizations including Digital Equipment Corporation and Cap Gemini.
In 1999, she
moved to San Francisco and started a company in a rented house with 55 employees.
She then joined Cariocas, an early competitor to YOU Tech as vice president of product and services in 2001.
Couponing with ...
Couponing with Ballerina-Turned-Tech CEO Cheryl Black
Cheryl Black, the CEO of digital couponing company YOU Technology, has had quite the unique and
Originally from Alberta, Canada, she
came to the United States after college as a ballet dancer.
ended up staying in Boston, where she
found a job as a software engineer.
This is where she
liked working with the people more than the computers.
mentioned how she
"loved seeing the end result and working directly with clients on specific engagements.
Ms. Black has now been with YOU technology for 10 years where she loves working with her talented team.
adores working in an environment that is so diverse.
is 50% percent female and 50% male and is very ethnically diverse.
believes that this is something that makes YOU Technology
unique and "makes us different in terms of how we work together in regards to collaborating.
also believes that, "having this great diversity and well mixed environment brings balance to the company."
has been fortunate enough to help shape the company into the "technology enabler" that it is today.
The company engages in distributing digital coupons and digital promotions.
A lot of these coupons and promotions are distributed via shoppers' loyalty cards, but the company uses apps and websites as distribution channels as well.
described YOU Technology
as the "technology middleman" between the different stores, their manufactures, and their consumers.
integrates the point of sale at the retailer and applies discounts at the time of the swipe of the card.
This way the company gets paid anytime someone takes an offer, which is much more scalable than selling one promotion at a time.
It has made their growth much more substantial and they are "growing 20 to 25 every year %," according to Ms. Black
When I asked Ms. Black
, "Do you think that digital couponing is the way of the future?
How do you think that this will/has changed the way consumers shop?
assuredly replied, "Newspaper presence is decreasing and I think people tend to do more with their phones through direct digital marketing, which can give them exactly what they want the moment they want it.
This is much more consumer friendly instead of waiting for Sunday paper coupons.
After looking at the amount of coupons YOU Technology
has delivered to consumers, which is well over 3 Billion, they calculated to have saved about 6 million trees.
believes "digital couponing has and will continue to change the way consumers shop.
98% of coupons used in stores are still paper, but I think that digital couponing will help consumers shop more efficiently in the future."
recently wrote an article in Fortune Magazine about how CEOs and other leaders can take simple steps to be both liked and respected in the work place.
In relation to the article, I proceeded to ask her
, "Do you believe being respected and well-liked is harder for women in positions of power?
Why or why not?
And how do you keep the balance between being respected and liked in your office?
candidly responded, "I think there's a different standard for women in leadership positions.
I think it can be harder to be both liked and respected as a female leader.
When people think of a leader they think strong, loud, aggressive…It takes a little longer to earn respect sometimes if they're softer and more modest.
made a very pivotal point that, "in today's society, you need to prove that you are deserving of respect.
joked, "at least for me, it's hard to promote myself, it's definitely a Canadian thing, but I think it's a woman thing, as well, so I sort of get the double whammy.
feels that it is important for people to promote themselves and take credit for their achievements.
went on further to stress the importance of finding people who acknowledge and venerate your accomplishments if you are not comfortable doing so yourself.
finished this discussion by emphasizing the importance of being genuine in relation to being respected.
"I found that over the years I don't pay that much attention to it.
I just try to be genuine, because I feel I have a better shot at being respected and liked if I'm just being me, rather than something that I am not."
Whether you are starting your first job or the CEO of a tech company, Ms. Black
leaves us with three lessons that can be applied to any career.
is on pointe in Silicon Valley.
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