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This profile was last updated on 1/12/16  and contains information from public web pages and contributions from the ZoomInfo community.

Cherie A. Morgan

Wrong Cherie A. Morgan?

Marketing and Communications Dire...

Phone: (715) ***-****  
Email: c***@***.com
Local Address:  Hayward , Wisconsin , United States
Hayward Area Memorial Hospital & Water's Edge

Employment History


  • Bachelor of Science , Hospitality & Tourism Management
90 Total References
Web References
Cross country skiing - equipment, technique - xc ski reports [cached]
Executive Director Cherie Morgan said festivities will continue on race day with food, music and a festive atmosphere on Main Street.
Morgan notes that conditions remain good on the Birkie and Kortelopet trails.Colder temperatures and light snow flurries in January and early February have meant skiers have been able to train on the Birkie trail.In fact, two races were held the weekend of February 8 and 9 with 900 racers skiing the pre-Birkie and 200 racers skiing the North End Classic.Racers reported good, fast conditions on the Birkie trail.
While Old Man Winter keeps race officials and skiers guessing as to race day conditions, one thing is certain: nearly 8,000 skiers and 20,000 spectators will descend on the communities of Hayward and Cable, Wis. for race week festivities from Thursday, Feb. 21 through Saturday, Feb. 23.
"When all is said and done, we anticipate nearly 9,000 skiers from 19 countries and 45 United States participating in Birkie events and festivities," said Cherie Morgan, executive director of the American Birkebeiner Ski Foundation.
Race day logistical support includes 11 food and medical stops, 10,000 oranges, 5,000 bananas, 4,000 cups of hot chocolate, 600 gallons of soup, 5,000 gallons of water, 98,000 cups, 1,500 gallons of sport drink, 16,000 cookies, 15,000 bread rolls, 165 portable toilets, 4,000 medals, 7,100 pins, and and 18,000 ski stickers.
The 2002 Johnson Bank American Birkebeiner, which is part of a Worldloppet series of 14 international ski marathons, part of the International Ski Federation (FIS) Marathon Cup series and part of the American Ski Marathon series, is the largest cross country ski race in North America.It starts at the Cable Union Airport, continues on some of the most beautiful and challenging terrain of any location in the Worldloppet series, and finishes in downtown Hayward.
The 2002 Kortelopet, a 23K race, also starts at the Cable Union Airport, splits from the Birkie at nine kilometers, continues on scenic and hilly Bayfield County and Telemark trails, and finishes as a race of its own at Telemark Resort in Cable.
Worldloppet Ski Federation - Fis Marathon Cup, 8 June 2010 [cached]
Artwork and questions can be directed to Cherie Morgan, American Birkebeiner Ski Foundation Media and Public Relations Coordinator at
Birkie Staff | About Us | American Birkebeiner, 25 Feb 2013 [cached]
Susan Kendrick has recently joined the American Birkebeiner Team, replacing Cherie Morgan.
"I was interviewed by Cherie Morgan, Executive Director, and Shellie Milford, Race Director, for an Administrative Assistant position," she said.
Budgeteer News - Duluth, Minnesota, 22 Feb 2003 [cached]
On Main Street in Hayward they added 9-month-old Jackson Morgan, son of former Birkie executive director Cherie Morgan and her husband Brett, to represent Baby Hakon and round out their depiction of the American Birkebeiner's race roots.
Hot air balloons, Native American and Norwegian programs and dancers, opening ceremonies, and races for all ages and fitness levels were among the many activities that took place during the three days of Birkie 30th anniversary festivities.
Skiers and spectators will wrap up race day at Telemark Resort in Cable with closing ceremonies, a candlelight portrayal of the escape of the two Birkebeiners, and post-race music by Big Top Chautauqua's Blue Canvas Orchestra, sponsored by Leinenkugel's Brewing Company.
For full race results, photos and more information about the 2003 Johnson Bank American Birkebeiner, Kortelopet, Salomon Elite Sprints, Hayward Chamber of Commerce Citizen Sprints, Century Tel Junior Birkie, Telemark Lodge Over the Hill race, Cheqtel Communications 10K, or the Sons of Norway/Swiss Miss Barnebirkie, log on to
Birkie Staff - American Birkebeiner, 6 Aug 2009 [cached]
Cherie Morgan - Media Coordinator/PR
Cherie Morgan What do you do with a former Birkie Executive Director who knows just about every aspect of all things Birkie? We put her where she could work her magic! Cherie is now the Birkie web guru and Media Coordinator. When we need a photo uploaded, copy changed, or ezine created, she makes it happen. When we need a news release written and sent out, she makes it happen. When media want race details or skier contact info, she makes it happen.
It was 1993, and sure enough, Cherie came down with a bad case of Birkie Fever when she saw the race finish on Main Street. It was the first Birkie she had ever seen, and she was enamored with the crowds, the cow bells and the athletes, from elites to citizens. The Birkie grabbed her that day and, she admits, will likely hold her forever more.
Once married, Cherie and Brett dreamed of moving to Hayward after retirement.
Cherie, a graduate of UW-Stout with a Bachelor of Science in Hospitality & Tourism Management, joined the Birkie team on Race Day 1996. During the next several years she'd see the good, the bad and the ugly.
The good: "The people involved in this event and the communities that make it happen," she says. "When people asked me if I missed the Birkie after I left to have my son, I always said I missed the people. Actually, I never really left, and the people are the reason I stayed on and continue to help in some way. I also never could give up the adrenaline rush I get during Race Week."
The bad and the ugly, all in one: "Mother Nature in 2000," Cherie remembers.
"I was interviewed by Cherie Morgan, Executive Director, and Shellie Milford, Race Director, for an Administrative Assistant position," she said.
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