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Wrong Chaz Wigley?

Chaz Wigley

Chairman

BBH Labs

HQ Phone:  +44 20 7453 4983

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

BBH Labs

60 Kingly Street

London, Greater London,W1B 5DS

United Kingdom

Web References(5 Total References)


Mel Exon « BBH Labs

bbh-labs.com [cached]

Author: Chaz Wigley, Chairman, BBH Asia Pacific
If you're someone with a client or simply a keen interest in Asia (so all of us, then..), then may we suggest - if you do nothing else - reading slides 64-81 of Chaz and Rob's presentation below. As Chaz himself puts it: AME, Chaz Wigley, Robert Campbell


innovationlessons - Filed under 'cia'

innovationlessons.posterous.com [cached]

In a recent BBH Labs post (Wind Tunnel Marketing, The Sequel: On the Need for Divergent Insight) that talked about the need for divergent thinking and stimulus in approaching problem solving (& creative ideation), Chaz Wigley, the Chairman of BBH in Asia Pacific, mentioned how the CIA's (I've always wanted to link to the CIA) Problem Definition Checklist provoked precisely this kind of approach; rounded, many-faceted, flexible.
These questions are known as "context-free questions" and are designed "to encourage agents to look at a challenge from many different angles. Using Phoenix is like holding your challenge in your hand. You can turn it, look at it from underneath, see it from one view, hold it up to another position, imagine solutions, and really be in control of it" (see the excellent, if chewy, paper on Exploring Exploratory Testing, for more here). We now have from Chaz not only the list of questions the CIA use to define problems, but also (thanks to Iqbal Mohammed) the follow-up list they use to develop the plan.


innovationlessons

innovationlessons.posterous.com [cached]

In a recent BBH Labs post (Wind Tunnel Marketing, The Sequel: On the Need for Divergent Insight) that talked about the need for divergent thinking and stimulus in approaching problem solving (& creative ideation), Chaz Wigley, the Chairman of BBH in Asia Pacific, mentioned how the CIA’s (I’ve always wanted to link to the CIA) Problem Definition Checklist provoked precisely this kind of approach; rounded, many-faceted, flexible.
These questions are known as “context-free questions†and are designed “to encourage agents to look at a challenge from many different angles. Using Phoenix is like holding your challenge in your hand. You can turn it, look at it from underneath, see it from one view, hold it up to another position, imagine solutions, and really be in control of it†(see the excellent, if chewy, paper on Exploring Exploratory Testing, for more here). We now have from Chaz not only the list of questions the CIA use to define problems, but also (thanks to Iqbal Mohammed) the follow-up list they use to develop the plan.


process | BBH Labs

bbh-labs.com [cached]

In a recent BBH Labs post (Wind Tunnel Marketing, The Sequel: On the Need for Divergent Insight) that talked about the need for divergent thinking and stimulus in approaching problem solving (& creative ideation), Chaz Wigley, the Chairman of BBH in Asia Pacific, mentioned how the CIA's (I've always wanted to link to the CIA) Problem Definition Checklist provoked precisely this kind of approach; rounded, many-faceted, flexible.
These questions are known as "context-free questions" and are designed "to encourage agents to look at a challenge from many different angles. Using Phoenix is like holding your challenge in your hand. You can turn it, look at it from underneath, see it from one view, hold it up to another position, imagine solutions, and really be in control of it" (see the excellent, if chewy, paper on Exploring Exploratory Testing, for more here). We now have from Chaz not only the list of questions the CIA use to define problems, but also (thanks to Iqbal Mohammed) the follow-up list they use to develop the plan.


Brands | BBH Labs

bbh-labs.com [cached]

Author: Chaz Wigley, Chairman, BBH Asia Pacific


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