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This profile was last updated on 2/9/14  and contains information from public web pages and contributions from the ZoomInfo community.

Senior Vice President of Marketin...

Harpoon Brewery
306 Northern Avenue
Boston, Massachusetts 02210
United States

Company Description: Founded in 1986, the Harpoon Brewery, which has grown over 730% between 1992 and 2002, now produces in excess of 80,000 barrels of beer on an annual basis. The...   more

Employment History


  • Harvard College
  • MBA
    Harvard Business School
41 Total References
Web References
Contact Us | 12th Annual Harpoon 5-Miler to benefit The Angel Fund, 9 Feb 2014 [cached]
Charlie Storey Harpoon Brewery, Sr VP of Marketing
Blogs - [cached]
A Chat with Charlie Storey, VP Marketing at Harpoon Brewery--See him at Wednesday's CMO Roundtable!
Andy Crouch's - Beer News, 4 July 2006 [cached]
Charlie Storey, Senior Vice President and Brand Manager for the Harpoon Brewery, agrees there is a definite shift in the collective beer drinking palate during the summer. "It is conventional wisdom, backed up by consumer behavior, that in colder months people tend towards heavier and darker beers, while in warmer months people want a beer that is lighter in body and color."
While people may prefer lighter beers during the warmer months, it is not the only thing that supports the seasonal market. "It is not a definitive pattern by any means," according to Storey.
At the other side of the bar, there are many, including Storey of Harpoon, who shrug off the whole issue. "The origins of this practice go back to Bavaria, so it does have some historical precedent in beer drinking culture. We don't get hung-up on beer protocol. We are big admirers of beer drinking traditions on the one hand, but on the other hand, beer is about fun. If you debate the minutiae of it all, you lose the forest for the trees," he notes. "I recommend you serve it with a slice of lemon, but..." Storey is interrupted by Harpoon colleague and Director of Brewing Operations, Al Marzi, who finishes his sentence: "We don't get huffy if you don't want the lemon.
"This is not a summer seasonal per se," says Harpoon's Charlie Storey.
"Our IPA started as a summer seasonal, and that's how it entered the Harpoon family," says Charlie Storey.
The people at Harpoon concur, says Charlie Storey. "The summer seasonal plays a fairly major role in our beer lineup. During its release, the summer seasonal is only second to the IPA in actual sales. Despite the length of the summer product window, Harpoon's Summer beer is second to Harpoon's Winter Warmer in actual sales volume. "We are very encouraged for the prospects of the summer beer and expect it to be a close second," says Storey.
Maybe there is something special about a seasonal, as Charlie Storey noted. The beer is brewed for a specific occasion and that makes it special in the minds of some drinkers who eagerly anticipate each new release. Without seasonals, the Blessing of the Bock festivals, wonderful winter warming parties and lazy sunny days with tall weizen glasses might not be quite the same. Certainly, these events could all still occur. But their mystique and celebratory nature would lose a little of their shine.
Regardless of where you come out on all of the debates - either for or against the lemon wedge, in support of or in opposition to the seasonal classification of beers - Harpoon's Charlie Storey believes one thing with which we can all agree: "The summertime is appropriate for all kinds of beer drinking."
harpoon brewery redesigns their website - getfused, inc., 1 Nov 2012 [cached]
Harpoon.," said Charles Storey, Sr. VP of Marketing at Harpoon Brewery.
The new site hits the perfect balance," continued Storey.
"We are excited to support our ..., 20 Mar 2013 [cached]
"We are excited to support our friends at Save the Harbor Save the Bay.  We have been brewing on Boston’s waterfront for more than 25 years, and we believe in their mission,†said Charlie Storey, Senior VP of the Harpoon Brewery, whose philanthropic program, Harpoon Helps, is co-producing this year's Splash in South Boston.
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