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This profile was last updated on 12/3/14  and contains information from public web pages and contributions from the ZoomInfo community.

Senior Vice President of Marketin...

Harpoon Brewery
306 Northern Avenue
Boston , Massachusetts 02210
United States

Company Description: Founded in 1986, the Harpoon Brewery, which has grown over 730% between 1992 and 2002, now produces in excess of 80,000 barrels of beer on an annual basis. The...   more

Employment History


  • Harvard College
  • MBA
    Harvard Business School
45 Total References
Web References
Harpoon Brewery Promotes ..., 29 Oct 2014 [cached]
Harpoon Brewery Promotes Storey to President By Staff - October 29, 2014 Charlie Storey
Charlie Storey of Harpoon Brewery
BOSTON-The Harpoon Brewery is pleased to announce the promotion of Charlie Storey to President. Since joining Harpoon in 1996 Storey has served as Senior Vice President of Marketing. In his new role as President, Storey will oversee the Marketing function, Harpoon's retail and festival enterprises, and have general management responsibilities for the Harpoon Distributing Company. He will also assist Harpoon co-founder and CEO Dan Kenary with company strategy and business development.
"I believe Harpoon, and the craft beer segment in general, has tremendous opportunity for growth and will continue to be a driver in how US consumers perceive beer. That's fun and rewarding," says Storey. "I am especially excited to be in a leadership position at an employee-owned company. It is impressive what can happen when everyone works together towards a shared goal."
This past August 48% of Harpoon's shares were transferred to an Employee Stock Ownership Plan (ESOP). Storey, who became friends with Kenary when both were undergraduates at Harvard College, helped oversee the brewery's transition to employee ownership.
"Charlie has worn many hats over his 19 years at the brewery and has always done so with skill, commitment, and passion," says Kenary.
Blogs - [cached]
A Chat with Charlie Storey, VP Marketing at Harpoon Brewery--See him at Wednesday's CMO Roundtable!
My hat is off to them ... [cached]
My hat is off to them for establishing this new path, and to Charlie Storey who is leading the company into the new era. -TL
And now, this...
It was a late summer night in Boston and Charlie Storey and I had just finished lugging kegs into a basement storefront on Newbury Street. A crowd had gathered inside and was anxiously awaiting the tapping of a new, collaboration beer that Harpoon had brewed with Ball and Buck (an apparel retailer). Wiping a little keg-lifting sweat from his brow, Charlie took his place behind a makeshift bar and with a giant smile poured the first beers around the room.
Harpoon's Charlie Storey & Ball and Buck's Mark Bollman
Little did we know at the time, myself and the hundred or so others who had chatted with him that night, that Charlie Storey would soon be named the next President of Harpoon Brewery.
And I'm sure glad they've found someone as passionate as Charlie to carry on the great legacy that Rich and Dan created.
When I sat down with Charlie Storey last month at the brewery in South Boston, he was clearly humbled by the importance of this turn of events that have taken shape over the course of 2014.
Of course, Charlie will be the first to say that there's no plan on the books to reinvent Harpoon; a company that has clearly been quite successful (and is now the 12th largest craft brewery in the country). But he does recognize that they've got to make some changes. Deciding to remain independent in the face of increasing competition and global corporate interest in craft beer doesn't come without its challenges. Storey acknowledges that Harpoon has got to evolve in order to compete in the new norm.
"I see two major things going on in craft," said Storey.
After speaking with Storey, along with a few other folks on the brand/management team at Harpoon, I can tell you first hand that they know what they have to do to successfully take the brewery forward into the next era.
Charlie Storey (Photo from
When the party wrapped up on that early September night in downtown Boston, I caught up with Charlie for one last pour at the bar he was still enthusiastically holding down. The lights flickered to get people to leave but Charlie wanted to make sure the last few people got one last pour of the collaboration beer that we had worked on together. When the last of the attendees left, Charlie was the first to start carrying out kegs.
Contact Us | 13th Annual Harpoon 5-Miler to benefit The Angel Fund, 21 Oct 2014 [cached]
Charlie Storey Harpoon Brewery, Sr VP of Marketing
•Boston-based Harpoon Brewery has promoted ..., 30 Oct 2014 [cached]
•Boston-based Harpoon Brewery has promoted company veteran Charlie Storey from senior vice president of marketing to president. In his new role, Storey, who joined Harpoon in 1996, will continue to oversee marketing, retail and festival enterprises and have general management responsibilities for the Harpoon Distributing Company.
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