Charlie Storey, Senior Vice President and Brand Manager for the Harpoon Brewery, agrees there is a definite shift in the collective beer drinking palate during the summer.
"It is conventional wisdom, backed up by consumer behavior, that in colder months people tend towards heavier and darker beers, while in warmer months people want a beer that is lighter in body and color."
While people may prefer lighter beers during the warmer months, it is not the only thing that supports the seasonal market.
"It is not a definitive pattern by any means," according to Storey
At the other side of the bar, there are many, including Storey of Harpoon, who shrug off the whole issue.
"The origins of this practice go back to Bavaria, so it does have some historical precedent in beer drinking culture.
We don't get hung-up on beer protocol.
We are big admirers of beer drinking traditions on the one hand, but on the other hand, beer is about fun.
If you debate the minutiae of it all, you lose the forest for the trees," he
"I recommend you serve it with a slice of lemon, but..." Storey is interrupted by Harpoon colleague and Director of Brewing Operations, Al Marzi, who finishes his sentence: "We don't get huffy if you don't want the lemon.
"This is not a summer seasonal per se," says Harpoon's Charlie Storey.
"Our IPA started as a summer seasonal, and that's how it entered the Harpoon family," says Charlie Storey
The people at Harpoon
concur, says Charlie Storey
"The summer seasonal plays a fairly major role in our beer lineup.
During its release, the summer seasonal is only second to the IPA in actual sales.
Despite the length of the summer product window, Harpoon's
Summer beer is second to Harpoon's
Winter Warmer in actual sales volume.
"We are very encouraged for the prospects of the summer beer and expect it to be a close second," says Storey
Maybe there is something special about a seasonal, as Charlie Storey
The beer is brewed for a specific occasion and that makes it special in the minds of some drinkers who eagerly anticipate each new release.
Without seasonals, the Blessing of the Bock festivals, wonderful winter warming parties and lazy sunny days with tall weizen glasses might not be quite the same.
Certainly, these events could all still occur.
But their mystique and celebratory nature would lose a little of their shine.
Regardless of where you come out on all of the debates - either for or against the lemon wedge, in support of or in opposition to the seasonal classification of beers - Harpoon's Charlie Storey believes one thing with which we can all agree: "The summertime is appropriate for all kinds of beer drinking."