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This profile was last updated on 8/10/14  and contains information from public web pages and contributions from the ZoomInfo community.

Managing Partner

Horizon Media

Employment History

  • Executive Vice President and Managing Partner
    Horizon Media
  • Chief Executive Officer
  • Chief Executive Officer for the North American Operations
  • President
    Carat USA
  • President
    End Zone Communications
  • Executive Director of Media
    The Ad Council
  • Manager, Media Department
    The Ad Council
  • Chief Executive Officer
    North American

Board Memberships and Affiliations

186 Total References
Web References
Board of Directors | The John A. Reisenbach Foundation | For a Safer & Better New York, 10 Aug 2014 [cached]
Charlie Rutman, Horizon Media Inc.
Horizon Media Appoints Media ..., 4 June 2014 [cached]
Horizon Media Appoints Media Industry Veteran, Charles Rutman, as Managing Partner Horizon Media Appoints Media Industry Veteran, Charles Rutman, as Managing Partner
Horizon Media Appoints Media Industry Veteran, Charles Rutman, as Managing Partner Tweet
(Marketwire Via Acquire Media NewsEdge) NEW YORK, NY -- (Marketwired) -- 06/04/14 -- Horizon Media announced today that it has hired Charlie Rutman as Managing Partner. Rutman was formerly CEO at MPG and President of Carat USA, and will bring significant leadership experience to his new role at Horizon Media. His responsibilities will include managing a portfolio of brands within the agency. He will be a member of Horizon's Operating Committee, comprised of the senior leadership team architecting the future strategy of the company, and will be an active member in New Business initiatives. "I am thrilled to have Charlie join the Horizon team," said Bill Koenigsberg, CEO, President, and Founder of Horizon Media.
"Charlie has been a formidable media industry competitor and highly respected peer. I look forward to his expertise across all pieces of business at the agency. Rutman is a seasoned media industry veteran with over 30 years of experience. He served as the Chief Executive Officer of MPG North America. Before his time at MPG, Rutman was President of Carat USA, where he was an integral member of the team responsible for the agency's explosive growth and success in the United States. He has also held senior positions at D'Arcy Masius Benton & Bowles, Inc, where he was responsible for managing the $480 million portfolio of Coca-Cola brands, as well as Bates USA, where he oversaw the Miller Brewing and Red Lobster Restaurants accounts. Most recently, Rutman was president of communications consulting firm End Zone Communications (EZC).
"I've seen all the agencies in this industry and Horizon is different -- it's a special place," said Charlie Rutman, Managing Partner at Horizon Media. "Horizon has the flexibility and agility to function in a marketplace where speed to market is critical. I've seen Bill in action and he has created an incredible ecosystem at Horizon. It is a very creative, energetic, entrepreneurial environment, and there's no bureaucracy. I'm thrilled to be working with a company that is driven by client success and one that considers the client partnership to be of paramount importance. Rutman has been recognized throughout the industry as an innovator and thought leader.
It was summed up for me ... [cached]
It was summed up for me succinctly over breakfast recently with media legend Charlie Rutman, executive vice president and managing partner at Horizon Media: "The future of media will be about delivering business outcomes, not media outputs. From Rutman's perspective, "Media delivery measurements are fine, but only if they produce business results. He should know a lot about this. Prior to his time at Horizon, he served as the CEO of MPG, and before that was the president of Carat USA.
Charlie Rutman, chief ..., 21 Nov 2007 [cached]
Charlie Rutman, chief executive for the North American operations of MPG, told the Times that the mags closing is "probably symptomatic of what we might see more of in the magazine industry."
Charlie ..., 1 Aug 2014 [cached]
Charlie Rutman
Charlie Rutman
A knowledgeable and highly respected executive with exceptional skills in media planning, buying, research and client services, Charlie Rutman has 33 years of media experience across every product category: packaged goods, automotive, soft drinks, beer, quick service restaurants, consumer electronics, pharmaceuticals and fashion. He has served as CEO and President of two major media services organizations, MPG North America and Carat USA respectively.
Charlie's efforts have been recognized throughout the industry. He has been named a Media All Star by Marketing & Media Decisions and named a Media Maven by Advertising Age on two occasions. Beyond his own accomplishments, Charlie has mentored many of today's industry leaders in all marketing sectors- -agency, client and media organizations.
Charlie's opinion is frequently sought by the industry trade press as well as industry associates. He is a frequent panelist and speaker at various industry conferences and thought leadership sessions, and he has been an active member of the AAAA's Media Policy Committee, the Audit Bureau of Circulations and the Ad Council TV Committee.
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