We often look for precision targeting , says Charlie Rutman
, executive vp/managing director , Carat N.Y. If you have something targeting young males , especially with a little attitude , it's a great environment..
Among TW's gainers in ad pages this year , TW Skateboarding was up 23.4 percent through July , to 1 , 426 pages , and TW Snowboarding rose 12.2 percent , to 578 , reports the Publishers Information Bureau.In an effort to maintain the titles' street cred , certain ads like pimple creams are turned away , Clurman notes.
And despite the financial support provided by its new corporate parent , TransWorld is striving to keep its cheeky style.TW Skateboarding , which got a whiff of AOL synergy last month , rails against its parent in its November issue.