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This profile was last updated on 6/17/15  and contains information from public web pages and contributions from the ZoomInfo community.

Chief Operating Officer

CoreMedia Systems Inc
695 Route 46 West
Fairfield , New Jersey 07004
United States

Company Description: We deliver customer support that is personalized, responsive and deeply knowledgeable. Count on us for ongoing communication... because as we understand your needs...   more

Employment History

15 Total References
Web References
Charlie ..., 17 June 2015 [cached]
Charlie Walter
Charlie Walter
CoreMedia Systems
Charlie Walter is the president of CoreMedia Systems, the leading provider of agency direct response systems. Walter is leading the development of CoreMedia's next generation of performance-based media management solutions. Prior to joining CoreMedia in 2013, he was chief information officer (CIO) for North America at WPP's GroupM, where he led the successful implementation of the company's digital data management initiative.
Leadership | USA | CoreMedia SystemsCoreMedia, 2 June 2015 [cached]
Charlie Walter, President
Charlie is an accomplished media technology executive with 25 years of experience at the intersection of technology, marketing, advertising, and media. With a focus on technical excellence and operational efficiency, Charlie has held senior leadership positions at Starcom Mediavest Group, Donovan Data Systems (now MediaOcean), and GroupM North America. Charlie joined CoreMedia in 2013 as COO to lead the development of CoreMedia's next generation of performance based media management solutions.
CoreMedia Systems | Contact UsCoreMedia, 2 June 2015 [cached]
Charlie Walter, 973.276.0882 ext. 338
Chief Operating Officer
Media Technology Veteran Charlie Walter Joins CoreMedia Systems | CoreMediaCoreMedia, 17 Sept 2013 [cached]
Fairfield, NJ, September 17, 2013 - Veteran media technologist Charlie Walter has joined the CoreMedia Systems executive team as Chief Operating Officer. Walter will lead the development of CoreMedia's next generation of performance based media management solutions.
Walter brings extensive agency holding company experience and has led development and implementation teams to manage data systems for both offline and online media analysis, planning, buying and stewardship.
Most recently, Walter was Chief Information Officer for North America at WPP Group's GroupM, where he led a team of more than 70 information technology employees. Among his responsibilities was the successful implementation of the company's digital data management initiative, which centralized the acquisition, stewardship, aggregation and analysis of digital data across 500 digital buyers/planners and analysts. He also led the migration of GroupM's financials to Microsoft Dynamics AX General Ledger.
"We see the industry eventually moving to a model that integrates the extraordinary reach and impact of broadcast media with the immediacy, targetability and accountability of digital - and CoreDirect will be ready for this transition," said Walter. "With regard to television, the model will likely consist of three segments: network, spot, and performance-based media, which will reflect consumer stimulus and response from digital media and traditional direct-response TV."
Prior to GroupM, Walter was Media/Talent Program Director at Donovan Data Systems (now MediaOcean), where he headed the automation of paper-bound talent management process. Before joining DDS, he was Chief Information Officer for Starcom MediaVest Group. His responsibilities included supervising the startup of the GM Planworks operation, including facilities, systems, integration and coordination across several software companies and 20 creative, media, traffic and bill/pay agencies. He also held senior technology positions at Sara Lee Corporation, Chicago Title & Trust Inc. and Accenture Consulting.
Charles Walter, Chief ..., 17 Sept 2013 [cached]
Charles Walter, Chief Information Officer at WPP's GroupM unit, has jumped back to the vendor side, joining CoreMedia Systems as COO. Prior to GroupM, Walter was with Donovan Data Systems, and before that, was CIO of Publicis' Starcom MediaVest Group.
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