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This profile was last updated on 7/15/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Charles S. Tobias MBE

Wrong Charles S. Tobias MBE?

Chief Executive Officer

2233 Technical Parkway Suite B
North Charleston , South Carolina 29406
United States

Company Description: Pusser's Caribbean Grilles offer food, drink and retail in one concept, combining a restaurant, bar with a tropical and nautical Company store usually under the...   more

Employment History

145 Total References
Web References
Pusser's Scuttlebutt [cached]
(Left to right :Charles Tobias, Second Sea Lord Vice Admiral Sir Alan Massey , Commander Paddy McClurg, General Secretary Royal Naval Association)
(Left to right:Charles Tobias, Second Sea Lord Vice Admiral Sir Alan Massey, Commander Paddy McClurg, General Secretary Royal Naval Association)
On the eve of Black Tot Day, 30 July, Charles Tobias, Chairman of Pusser's Rum, handed over a substantial cheque to navy charities.
However, in 1979 entrepreneur Charles Tobias obtained the original blend for Pusser's Rum from the Admiralty and commercially started blending Pusser's Rum for public consumption. In appreciation, Pusser's Rum makes a donation from worldwide sales to the Sailors Fund. To date, donations have reached over £1million and Pusser's Rum has become known the world over as the authentic rum that fuelled the courage of British sailors for more than 350 years.
In recognition of his long relationship with the Royal Naval Association, Charles was presented with the Association's Admiral Lord Nelson Medal by Commander Paddy McClurg, General Secretary of the Association.
The presentation started with an official message from Charles Tobias (the owner of Pussers) to mark the occasion and to wish us a 'Pussers' evening, which instilled a great sense of pride within the room.
Pusser’s Tradition | Pussers Caribbean Grille Restaurant, 5 Feb 2015 [cached]
In 1979, Charles Tobias formed Pusser's West Indies in the British Virgin Islands and undertook to resurrect the Pusser's Rum tradition.
Nelson's Blood - the Story of Naval Rum, 4 Mar 2015 [cached]
The secrets for producing Pusser's Rum were placed in the hands of Charles Tobias (founder of Pusser's Ltd.) who convinced the Admiralty of its commercial value, so that Pusser's Rum is now sold commercially to the public with royalties going to the Royal Navy Sailor's Fund.
Philanthropy of pussers rum, 23 Feb 2014 [cached]
Charles Tobias, Founder of Pusser's Rum, receiving an MBE from the Queen of England for his services and charitable contributions to the Royal Navy Sailors Fund. Also, photographed above, Vice Admiral Michael Gretton, Royal Navy, congratulating Mr. Tobias on his award.
It was the brainchild of Charles Tobias to commercialize the Royal Navy's rum tradition by offering for sale the same rum that the navy had issued on board its ships for so many years. He created the brand, the packaging and the entire marketing strategy that was built around the history and folklore that so completely surrounded the issue of Pusser's Rum in the Royal Navy. This in 1979, after numerous trips to England and much persuasion, he convinced the Admiralty Board to give him the blending formula, and the right to use the Royal Navy's flag, the White Ensign on the label along with the name BRITISH NAVY PUSSER'S RUM. The Royal Navy is the oldest, continuously operating military organization in the world. Its charter dates back to 1585 and the time of Henry VIII. The Navy is known to abhor commercialism of any kind, and so it was quite an achievement that Tobias was able to obtain these rights. Shortly afterwards, Tobias formed Pusser's Ltd. in the British Virgin Islands where he erected a blending and bottling plant. In November 1979, Pusser's Rum was being shipped commercially for the first time.
The Pusser’s Painkiller, 2 June 2013 [cached]
Boaters, including Pusser's founder Charles Tobias, came from all around to sample her tasty Pusser's Painkiller® for which she'd become locally famous. The fact that Tobias had gone to Great Britain's Royal Navy and gotten permission to commercialize the rum in 1980 made him more curious about this deliciously concocted recipe made with Pusser's Rum.
Daphne Henderson and Charles Tobias became good friends, but in spite of their friendship, and no matter how hard he tried, she refused to divulge her secret recipe for the Pusser's Painkiller®. Two years passed, then late one Sunday afternoon at the conclusion of a long session of Painkilling, Tobias somehow managed to get one of her concoctions back through the surf and over the gunwale into his boat, and ultimately into his kitchen on Tortola where he lives. There he went to work, trying to match her flavor as closely as possible with his own recipe which he finally worked out to be "4-1-1? ratio - four parts pineapple, one part cream of coconut and one part orange juice - adding Pusser's Rum to suit.
The following Sunday, Tobias returned to the Soggy Dollar Bar for another afternoon of West Indian food, Painkillers and swimming. Shaking the water off after his swim ashore, Tobias announced to Daphne Henderson that I'd finally broken her secret, "At last, Daphne, I have the Painkiller® recipe which I promise to not divulge to anyone if you tell me that I'm right," he said.
Find Pussers Rum Near You "If you've got it, what do you need anything from me for? she replied smiling as she continued to josh Tobias about my not being able to come even close. "Wait and see," he told her, and in a few minutes, he mixed one of his and started to taste it against hers. Tobias discerned a slight difference, but thought his mixture better, not quite so sweet as hers, and told her so. Understandably, she insisted that hers was better and challenged him to a contest. Tobias accepted, and the bet was on for $100.
Tobias took payment on the bet in the form of 40 Painkillers which the crowd all drank to celebrate the occasion.
button-painkiller-mix Soon after, Tobias started promoting the Pusser's Painkiller® in the two Pusser's bars he had at that time on Tortola.
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