Charles Rutstein, research director for Forrester Research Inc. in Cambridge, Mass., will assume the role of tour guide for a business "e-voyage" at the Oct. 17 meeting of Worcester Polytechnic Institute's Venture Forum.
Rutstein serves as director of the eBusiness Infrastructure division of Forrester, one of 100 best-performing companies in Massachusetts.
previous position at Price Waterhouse Global Systems Solutions Center
analyzed and implemented the most up-to-date technology for some of the company's largest clients.
expertise and experience from both companies, Rutstein
offers a great resource for the aspiring entrepreneur.
has gained international recognition from his
appearances on the "McNeil-Lehrer News Hour," ABC, NBC
and Canadian radio news shows.
He holds a B.A. in economics from Hobart College and an M.B.A. in strategic and entrepreneurial management from the Wharton School at the University of Pennsylvania.
is the author of the best-selling book, "Windows NT Security: A Practical Guide to Securing Windows NT Servers and Workstations."
Venture Forum presentation, Rutstein
will address factors that affect business today.
will examine the current size and shape of the Internet economy, including the business-to-consumer and business-to-business outlook.
will discuss how e-business is forcing companies to re-invent themselves and will present a strategic view of marketing areas.
also will explain how a business can weave together Internet commerce initiatives with e-business technology to satisfy customers' ever-changing needs.