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2016-07-17T00:00:00.000Z

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Wrong Charles Reisler?

Mr. Charles J. Reisler III

Managing Partner

Crescent Partners LLC

Direct Phone: (973) ***-****       

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Crescent Partners LLC

27 The Crescent

Short Hills, New Jersey 07078

United States

Company Description

Crescent Partners is a brand communications consulting firm specializing in marketing communications, brand strategy and execution. Through our partners and affiliations, we provide a spectrum of strategic and tactical assistance in a wide range of commun ... more

Find other employees at this company (10)

Background Information

Employment History

Executive Vice President

Siegel+Gale LLP

Affiliations

Founder
JB Designs LLC

Member
The White House

Education

B.A.

Economics

Tulane University

Web References (9 Total References)


Crescent Partners - Team Biographies

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Charlie Reisler

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Charles J. Reisler, Managing Director


Crescent Partners - Team - Charlie Reisler

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Charlie Reisler
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Charles J. Reisler, Managing Director
Charlie has more than thirty-five years of experience overseeing major advertising and branding initiatives. Charlie was Executive Vice President at Siegel & Gale, a New York-based international brand strategy-consulting firm. He was one of twelve senior managers who helped buy ownership back from parent Saatchi & Saatchi in 1998. During his ten-plus years at the firm Charlie played a number of roles, from directing worldwide business development, to initiating, building and overseeing all the firm's practice in Latin America to winning marquee engagements in Europe and the Far East.
Charlie managed a wide variety corporate brand strategy engagements for a wide variety of clients, including Vodafone (UK), Telco (Venezuela), Cemex (Mexico), EDS, Unisys, UBS, Correo Argentino (Argentina), Bank One, AT&T, Lucent Technologies, 3M, Credit Suisse, Banco Nacional (Brazil), Royal Bank of Scotland, Dresdner Kleinwort Wasserstein, ING Americas, Siemens (Germany), Price Waterhouse Coopers, and TV Azteca (Mexico).
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During his more than a dozen years in the advertising industry, Charlie held various management positions at Ogilvy, DDB, Grey Advertising and NW Ayer, serving clients such as Bristol-Myers, American Express, Sears, AT&T, SC Johnson, Polaroid, and GTE. During these years, he was associated with some of Madison Avenue's most iconic campaigns, including AT&T Long Lines Division's campaign "Reach out and touch someone" (Ayer), voted by Advertising Age as one of the top ten most memorable campaigns of all time; James Garner-Mariette Hartley campaign introducing Polaroid's One-Step camera, which, at the time, became the largest selling camera in US history (DDB); and the American Express Travelers Checks campaign "Don't leave home without them," featuring actor Karl Malden (Ogilvy).
From 1970 to 1973, Charlie was a member of The White House staff, serving as Staff Assistant, Office of the Director of Communications, Office of Public Liaison, and as Public Information Officer, the White House Office on Drugs.
Charles J. Reisler


Crescent Partners - Contact

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Charlie Reisler


Insight Forums :: Building Brands Using Print, Web, and Mobile Media

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- Charles Reisler, Managing Partner, Crescent Partners,


Insight Forums :: Charles Reisler

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Charles ReislerInsight Forums :: Charles Reisler

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Charles Reisler
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Charles ReislerFounder and Managing Partner, Crescent Partners
Charles Reisler is founder and Managing Partner of Crescent Partners, a brand strategy and communications consultancy.He has more than 35 years of experience with many of the world's leading brand strategy and advertising firms, at which he has held senior positions in strategic planning, account management, and business development.He has worked on behalf of many of the world's leading corporations in a wide variety of industry sectors including financial services, health care, consumer products, government, manufacturing, professional services, technology, and telecommunications.
In the financial services industry, he has directed corporate identity, branding strategy, and advertising campaigns for more than 25 of the world's leading financial institutions, including American Express, Bank One, Chubb Insurance, Citibank, Credit Suisse, Deutsche Bank, Fidelity Investments, ING Group, Lincoln Financial, Merrill Lynch, Morgan Stanley, Nations Bank, PaineWebber, and Prudential Insurance.
Before establishing Crescent Partners in 2005, Mr. Reisler served as Executive Vice President at Siegel & Gale, a leading New York-based international brand strategy consulting firm.He was part of a small team who bought ownership back from then-parent Saatchi & Saatchi.For more than a decade, he directed worldwide business development, from initiating, building, and overseeing the firm's consulting practice in Latin America to winning and overseeing marquee client engagements in the US, Europe, and the Far East.Mr. Reisler is a graduate of Tulane University with a B.S. Degree in Economics.

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