Share This Profile
Share this profile on Facebook.
Link to this profile on LinkedIn.
Tweet this profile on Twitter.
Email a link to this profile.
See other services through which you can share this profile.
This profile was last updated on 2/20/15  and contains information from public web pages and contributions from the ZoomInfo community.


Helm Hotels Group
2450 Brinker Road
Denton , Texas 76208
United States


Employment History

  • Director for Board of Directors
    Western International
  • Governor
    Western International
  • Chairman
    Best Western
  • Owner
    Best Western
  • Board Director
    Best Western
  • President
    Hopkins County Economic Development Corporation

Board Memberships and Affiliations


  • Sulphur Springs High School
  • degree , marketing and finance
    East Texas State University
72 Total References
Web References
Helm Hotels Group, Texas Hotels, 20 Feb 2015 [cached]
Charles Helm served on the Best Western International Board of Directors for 6 years? Charles was a large influencing factor in creating the "Descriptor Strategy" launched in late 2010 to better differentiate Best Western propertes into Three Tiers ( Core, Plus, and Premier ).
Charles Helm Owner Charles has been in the hospitality industry for more than 30 years. He worked under the guidance of his father, Walter "Punk" Helm who was truly a visionary during his lifetime. Charles has served in numerous leadership positions within the industry, as well as the City of Sulphur Springs. Most recently, he served on the Board of Directors for Best Western International for two three year terms. While on the Board, Charles helped take Best Western to a new level by creating a vision which has led Best Western into the future. Within his 6 years on the Board, Best Western was able to turn the brand around and implement the new "Descriptor Strategy" that has redefined the organization. On top of his commitment to Best Western, Charles is also actively involved in the community of Sulphur Springs and Greenville. He and his wife Sharon have two grown children, Monica Glenn and Chase Helm. Charles and Sharon reside in Sulphur Springs.
Charles and Sharon reside in Sulphur Springs.
Best Western International® - Press Release, 4 Nov 2009 [cached]
"This prototype is something the brand has needed for a long time, and it's a perfect fit for Denton," said owner Charles Helm, who also serves as a director for Best Western International's Board of Directors.
In addition to Best Western Atrea Crown Chase Inn and Suites, Helm and his business partner and wife, Sharon, own and operate five other lodging facilities in Texas. These include three other Best Western facilities - Best Western Christopher Inn and Suites in Forney, Best Western Monica Royale Inn and Suites in Greenville and Best Western Crown Colony Inn and Suites in Lufkin. The couple's other properties are the Holiday Inn Express and Suites in Greenville and Holiday Inn and Suites in McKinney. An owner and operator in the lodging industry for almost 40 years, Helm has been involved with the Best Western organization since 1982. The Helm's hotel company is headquartered in his hometown of Sulphur Springs.
Best Western International ® - Press Release, 3 Jan 2006 [cached]
Best Western International, THE WORLD'S LARGEST HOTEL CHAIN®, today announced the appointment of Raymond Johnston to chairman of the board, Charlie Helm to vice chairman and Roman Jaworowicz to secretary/treasurer.
Helm, owner of the Best Western Trail Dust Inn in Sulphur Springs, TX, and the Best Western Crown Colony Inn & Suites in Lufkin, TX, has been active in the Best Western organization for nearly two decades.Appointed to the board in 2005, he has held numerous leadership roles, working on the company's Executive Marketing Advisory Committee, the Membership Development Committee and the Supply Committee.He also served as a Best Western Governor, representing members in Texas.
Helm Hotels Group, Texas Hotels, 11 Jan 2012 [cached]
Charles Helm has been involved in the lodging industry for more than 30 years and served on the Best Western International Board of Directors, where in 2007 he served as Chairman of the Board.
Best Western International® - Executive Bios, 13 Nov 2010 [cached]
Charlie Helm Board Director
Charles Helm, CHA, is a hotel owner, operator and developer from Sulphur Springs, Texas. Active in the Best Western organization since 1982, Helm joined the board as its secretary/treasurer in 2005, became its vice chairman a year later and completed a one-year term as chairman in 2007.
Helm represents the interests of Best Western hoteliers located in the company's District V region, which includes Texas, Oklahoma, Arkansas, Mississippi and Louisiana.
Helm's Best Western Crown Colony Inn & Suites, located in Lufkin, Texas, has earned several Best Western quality and design awards, including Best of the Best, the brand's top hotel honor. Helm has opened three new Best Western properties in Texas since 2008, including the Best Western Monica Royale Inn & Suites in Greenville, the Best Western Christopher Inn & Suites in Forney and the Best Western Atrea Crown Chase Inn & Suites in Denton.
Well respected within his local business and civic communities, Helm is a former member of the Texas Hotel Motel Association's board of directors. His previous roles also included board vice president for the Hopkins County (Texas) Chamber of Commerce, and board president for the county's convention center. In addition, he served as president of the Hopkins County Economic Development Corporation, as well as on the board of the Hopkins County Industrial Foundation. Helm was named Hopkins County Citizen of the Year in 1992.
Helm, a Certified Hotel Administrator, earned a degree in marketing and finance from East Texas State University-Commerce in 1975. He and his wife, Sharon, have a daughter, Monica, and a son, Chase, a civil engineering student at Texas A&M.
Other People with the name "Helm":
Other ZoomInfo Searches
Accelerate your business with the industry's most comprehensive profiles on business people and companies.
Find business contacts by city, industry and title. Our B2B directory has just-verified and in-depth profiles, plus the market's top tools for searching, targeting and tracking.
Atlanta | Boston | Chicago | Houston | Los Angeles | New York
Browse ZoomInfo's business people directory. Our professional profiles include verified contact information, biography, work history, affiliations and more.
Browse ZoomInfo's company directory. Our company profiles include corporate background information, detailed descriptions, and links to comprehensive employee profiles with verified contact information.