The Best of the Best Awards recognize those Best Western hotels that truly demonstrate the highest levels of excellence and service, said Charles Helm, chairman of Best Western's Board of Directors.

"This prototype is something the brand has needed for a long time, and it's a perfect fit for Denton," said owner Charles Helm, who also serves as a director for Best Western International's Board of Directors. In addition to Best Western Atrea Crown Chase Inn and Suites, Helm and his business partner and wife, Sharon, own and operate five other lodging facilities in Texas. These include three other Best Western facilities - Best Western Christopher Inn and Suites in Forney, Best Western Monica Royale Inn and Suites in Greenville and Best Western Crown Colony Inn and Suites in Lufkin. The couple's other properties are the Holiday Inn Express and Suites in Greenville and Holiday Inn and Suites in McKinney. An owner and operator in the lodging industry for almost 40 years, Helm has been involved with the Best Western organization since 1982. The Helm's hotel company is headquartered in his hometown of Sulphur Springs.

Members of AH&LA are fortunate to have him be a voice for them, too," said Charlie Helm, chairman of Best Western International's Board of Directors.

Owner Charlie Helm is a longtime Best Western board member who owns four Best Westerns in Texas. "Every one of these descriptors is a clean-up," Helm said.

Charlie Helm Board Director Charles Helm, CHA, is a hotel owner, operator and developer from Sulphur Springs, Texas. Active in the Best Western organization since 1982, Helm joined the board as its secretary/treasurer in 2005, became its vice chairman a year later and completed a one-year term as chairman in 2007. Helm represents the interests of Best Western hoteliers located in the company's District V region, which includes Texas, Oklahoma, Arkansas, Mississippi and Louisiana. Helm's Best Western Crown Colony Inn & Suites, located in Lufkin, Texas, has earned several Best Western quality and design awards, including Best of the Best, the brand's top hotel honor. Helm has opened three new Best Western properties in Texas since 2008, including the Best Western Monica Royale Inn & Suites in Greenville, the Best Western Christopher Inn & Suites in Forney and the Best Western Atrea Crown Chase Inn & Suites in Denton. Well respected within his local business and civic communities, Helm is a former member of the Texas Hotel Motel Association's board of directors. His previous roles also included board vice president for the Hopkins County (Texas) Chamber of Commerce, and board president for the county's convention center. In addition, he served as president of the Hopkins County Economic Development Corporation, as well as on the board of the Hopkins County Industrial Foundation. Helm was named Hopkins County Citizen of the Year in 1992. Helm, a Certified Hotel Administrator, earned a degree in marketing and finance from East Texas State University-Commerce in 1975. He and his wife, Sharon, have a daughter, Monica, and a son, Chase, a civil engineering student at Texas A&M.