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University of Cincinnati
McMicken Commons 2600 Clifton Avenue
The University of Cincinnati offers students a balance of educational excellence and real-world experience. Each year, this urban, public, research university graduates 5,000 students, adding to more than 200,000 living alumni around the world. UC is the...
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APT | Welcome
Contact: APT Consultant: Charles Ginn, Ph.D.Phone: (256) 880-6969E-Mail: email@example.com
Dr. Charley Ginn (ENFP) is ...
Dr. Charley Ginn (ENFP) is widely recognized in the APT community both nationally and internationally.
Since 2001, he has served as the Multicultural Interest Area Consultant of APT, and is a member of the MBTI Training Faculty of CAPT. He co-founded the Central and Eastern European Centre for Applied Psychology (CEECAP), which is a multinational consortium that focuses on management development.
He has co
Archived Issue 007
To prompt research on the subject, Charles Ginn, Multicultural and International Interest Area Consultant for APT, has asked several people for a short contribution for his next article on type, culture and finances.
Charley Ginn, a ...
Charley Ginn, a University of Cincinnati professor, told the regents that 450 of his students used the e-text, saving $52,650 by paying $50 for the digital version instead of $167 for the print edition.
Other professors locally and across the state are seeing similar savings.
In an advanced University of Cincinnati ...
In an advanced University of Cincinnati class, associate professor of psychology Charles Ginn assigned a take-home midterm.
Two questions on the test asked students to relate the material they studied to their lives.
The third question was objective.
In PowerPoints, Ginn
clearly covered what they needed to know to answer the question.
told them what page they needed to study in the textbook.
But 30 percent of the students gave the same wrong answer that had nothing to do with the coursework.
asked the class what happened.
A student cautiously raised his
"I googled," he
They copied and pasted an answer without reading it because they couldn't afford expensive textbooks.
As a result, they got an "F" on the midterm.
started thinking about textbooks.
At the University of Cincinnati, Ginn is leading a team this fall that's searching for more cost-effective textbooks for "Introduction to Psychology" courses.
would like to see that number drop to $50 or less.
envisions professors customizing eTexts with their content.
envisions students printing eTexts from a kiosk in the campus bookstore.
That way, if some students prefer reading a chapter or the full text on paper, they can do so in either black and white or color.
"The idea is not to force everybody into eBooks," Ginn
Before the psychology midterm incident, Ginn
hadn't considered the cost of books when he
By changing the way professors adopt "Introduction to Psychology" textbooks, Ginn's
team plans to negotiate agreements that benefit students, the university and publishers.
And they'll decide which books to choose based on feedback from everyone who's affected by or interested in the decision.
"If there's a reason why it doesn't work, then I want to know before we adopt and not after," Ginn