Ingenious Media Active Capital Limited ("IMAC") is pleased to announce that it has today completed its investment to take a significant equity stake in a new entertainment company, Crystal Entertainment Limited ("Crystal"), in partnership with Charles Garland, former Chief Operating Officer of Simon Fuller's 19 Entertainment.
Crystal has been formed by Charles Garland
is also investing a significant amount in Crystal alongside IMAC
Crystal will invest in the development, and possible acquisition, of entertainment based IP and the marketing experience of Charles
and the team he
intends to build, will focus on execution across media platforms.
As global brands focus more on greater engagement with consumers, so brand owners are looking ever closer at talent and content as a means of more effective communication.
Crystal will be putting particular emphasis upon effective ways to bridge the worlds of brand marketing with that of talent and content.
has spent his
entire career in brand marketing and entertainment.
20 years in marketing included 10 years with one of the world's premier creative advertising agency groups, Bartle Bogle Hegarty
As Managing Director of the Group's marketing agencies, he
worked with a portfolio of clients that included Audi, Nat West, British Telecom and Levis.
was also responsible for starting the Group's operations in Asia and the US.
has a strong track record with brands, content and talent and we believe that Crystal will be an excellent vehicle to leverage his
and Ingenious' expertise in these areas'.
Charles Garland, CEO of Crystal Entertainment, said: