Growing Direct Sales Through Digital Publishing by Charles Arthur - President, Atorius Consulting, UK
is making a huge impact.
It can deliver rich content quickly and cost effectively to customers and prospects - and many cataloguers and magazine publishers are already achieving significant savings and increased sales.
Direct marketers can invest in quality communications and generating greater profits without the burden of print, production and postage costs.
Using case study material Charles
will show how e-magazines and e-catalogues are being deployed successfully to support business growth.
Topics covered will include:
The technology choices - in-house or supplier Selecting the right business model Digital as complementary to print marketing Integrated multi-channel direct marketing Increased customer intelligence
Charles Arthur is the founder director of Artorius Consulting, a direct and database marketing consultancy and training business that specializes in helping clients gain the maximum value and benefit from their customer data.
has a wealth of experience in developing and delivering integrated marketing strategies for international media and communications companies, including Royal Mail
, Financial Times
, EMAP Communications
and BBC Worldwide
Charles has also worked with B2B and B2C clients in IT, manufacturing, automotive and travel.
Charles is a Fellow of the Institute of Direct Marketing and faculty lecturer at the Periodical Publishers Association (UK) Diploma in publishing programme.