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This profile was last updated on 4/3/08  and contains information from public web pages and contributions from the ZoomInfo community.

Employment History

20 Total References
Web References
Our people | Abacus e-Media, 15 Aug 2014 [cached]
Charles Arthur
Charles has over thirty years' experience in the circulation and subscription marketing industry, having previously held director-level roles at Alliance Media, Artorius Consulting, Miller Freeman Direct and Eurolex (Thomson). He is a past chairman of the PPA.
Data management, subscriptions, Circulation and direct marketing, 13 Sept 2011 [cached]
Charles Arthur Before joining Alliance Media in 2006 Charles ran Artorius Consulting, his own UK based circulation marketing and mentoring/training business that specialised in optimising subscriber revenues, extending customer loyalty and leveraging customer data.
Charles is the circulation tutor for the UK Periodical Publishers Association's Diploma in Publishing. He is a past chairman of the Periodical Publishers Association's (PPA) Subscriptions Committee and also served as a Council Member of the Audit Bureau of Circulations (ABC). Charles is also a past Fellow of the Institute of Direct Marketing.
Direct marketing, Customer management, Fulfilment services, 10 Nov 2010 [cached]
Charles Arthur- Alliance Media - 07872 127183
David Garratt and Charles Arthur
DM 2004 Programme, 1 Jan 2004 [cached]
Growing Direct Sales Through Digital Publishing by Charles Arthur - President, Atorius Consulting, UK Digital publishing is making a huge impact. It can deliver rich content quickly and cost effectively to customers and prospects - and many cataloguers and magazine publishers are already achieving significant savings and increased sales. Direct marketers can invest in quality communications and generating greater profits without the burden of print, production and postage costs.
Using case study material Charles will show how e-magazines and e-catalogues are being deployed successfully to support business growth. Topics covered will include:
The technology choices - in-house or supplier Selecting the right business model Digital as complementary to print marketing Integrated multi-channel direct marketing Increased customer intelligence Charles Arthur is the founder director of Artorius Consulting, a direct and database marketing consultancy and training business that specializes in helping clients gain the maximum value and benefit from their customer data. He has a wealth of experience in developing and delivering integrated marketing strategies for international media and communications companies, including Royal Mail, Financial Times, EMAP Communications and BBC Worldwide. Charles has also worked with B2B and B2C clients in IT, manufacturing, automotive and travel. Charles is a Fellow of the Institute of Direct Marketing and faculty lecturer at the Periodical Publishers Association (UK) Diploma in publishing programme.
Charles Arthur Press ..., 19 Sept 2005 [cached]
Charles Arthur Press Officer
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