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Last Update

2008-02-29T00:00:00.000Z

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Background Information

Employment History

Director of Communications
Ministry of Education

Director of Communications
Education

Clachar and Staff Photographer
Peta-Gaye

Web References (12 Total References)


Director of Communications at the ...

www.jis.gov.jm, 29 Feb 2008 [cached]

Director of Communications at the Ministry of Education, Dr. Charlene Ashley, in her presentation, spoke about the principals' role in public relations in the school environment.

Encouraging them to create a marketing plan, she pointed out that principals must employ marketing strategies to create the desired image and maintain their identity.She outlined a blue print, involving a number of steps, such as understanding the school's stakeholders and what is important to them, and how to make them listen to the school's message, as there are competing messages.
She argued that a school's best marketing tools are its students, and how they behave in and out of school determines the image of the school.As an additional marketing tool, she recommended the use of telephones, which she stressed, must be answered and in a certain way, as parents can become upset and this can affect the image the school is attempting to build.
Dr. Ashley also stressed that standards and boundaries be maintained, group psychology used, critical influencers chosen, and balance maintained between good and bad publicity.


When THE STAR spoke to Dr. ...

jahlive.proboards60.com, 18 Jan 2008 [cached]

When THE STAR spoke to Dr. Charlene Ashley, director of communications at the Ministry of Education, she also said that the ministry was unaware of any such activities.


When contacted Tuesday, the Ministry of ...

www.jamaica-gleaner.com, 20 Sept 2007 [cached]

When contacted Tuesday, the Ministry of Education's Director of Communications Charlene Ashley said her ministry did not have an update on damaged schools.

The machine and woodwork classroom of the Donald Quarrie High School in Harbour View, Kingston, a week after it was damaged during the August 19 passage of Hurricane Dean. - Peta-Gaye Clachar/Staff Photographer


JAMAICA NEWSWEEKLY For the week ending June 15th, 2007 (Jamaica)

www.jamaicans.com, 15 June 2007 [cached]

Charlene Ashley, director of communications at the Ministry of Education and Youth, reported smooth operations as 51,000 children who took the Grade Six Achievement Test (GSAT) in March 2007 received the results of their tests.


Director of communications at the ...

jamaica-star.com, 2 Jan 2007 [cached]

Director of communications at the Ministry of Education, Charlene Ashley, told THE STAR, "We are investigating the situation.However, yet again, we condemn any attacks on our teachers because it is an attack on the education system itself."

She also pointed out that the ministry recently unveiled a series of initiatives that are aimed at creating and maintaining "a safe and secure teaching and learning environment".
She also pointed out that citizens have a role to play in ensuring that such an environment is created and sustained, and urged persons to have respect for teachers and authority figures in the school system.

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