Ms. Char Eash, CEO, Profit Marketing Systems, Inc.
Innovation and How it Applies to the Orthodontic Work Place!The Ideas and Systems that Drive the Progressive Orthodontic Practice and Team (6 CEUs)
In the morning session, Ms. Eash
will cover the systems creating and communicating excellence in the orthodontic practice environment.Her
presentation will cover patient and team communication protocols, the schedule and process of being on time and how job descriptions bring out the talent within the team.This session will cover the process of creating a vision for making the orthodontic auxiliary position most rewarding.
Marketing the Orthodontic Practice in the New Economy! (3 CEUs)
In the afternoon session, Ms. Eash
will convey the marketing opportunities within a practice on any given day.The effectiveness of our marketing is reflected in the practice conversion rates and case acceptance numbers.How key written materials cultivate a positive patient base will also be reviewed.Messages on-hold, care calls and the confirmation process will be challenged.Marketing is all about the small stuff - and this is what cultivates a positive consumer base.Ms. Char Eash is the founder and CEO of Profit Marketing Systems, Inc., an Orthodontic Communication Enhancement firm specializing in the development of systems for progressive Orthodontic teams.With her extensive business background, Ms. Eash creates a positive plat-form for each team member to be accountable in their job design and to communicate at the highest level within the team, to the patient, the general dentist and the community as a whole.