Initially, 25 most needy barangays top the list of Lamoiyan Corporation president and CEO Dr. Cecilio K. Pedro that will be given proper dental care including tooth extraction and fluoride application.
Attendees will also be taught how to treat head lice and prevent the spread of infection.
program is part of Lamoiyan's endeavor to give back to the community.
This also in conjunction with their 25th year anniversary celebration.
is tapping his
devoted distributors to partner with him and the Philippine Dental Association
in the Adopt a Barangay Program to extend oral care and dental missions in far-flung barangays where toothache and tooth decay are the leading causes of absenteeism among young school children.
"This project aims to increase awareness in promoting proper oral care and treating head lice, in line of Dr. Pedro's advocacy of caring for the needy and living on to the core value of corporate social responsibility by helping communities," Peter Paul Ang, assistant vice president for New Business Development said.
said there are still 18,000 children with this condition and Operation Smile can continue to expect unwavering support from Lamoiyan
in "giving hope, sharing Hapee smiles to children."
had spend at least P20,000 (excluding doctor's fees) per kid with clef lips or cleft palate/gum and yearly 2,000 kids benefited from Lamoiyan
and Operation Smile.
"But I want to see my competitors getting into this so that there will be more children to benefit from such operations," Pedro
started 25 years ago as aluminum toothpaste tubes manufacturer until Pedro
decided to give Filipinos the first local toothpaste brand and much affordable world-class quality toothpaste at par with its multinational counterparts that dominated the entire market.
said this is a challenge to his
giant multinational competitors to reduce their prices to its level so that more Filipinos can afford to buy toothpaste and get into the oral care habit.
While admitting that Hapee is only second to heavily-advertised brands of the multinational companies, their kiddie toothpaste dominated the kiddie market and that Hapee brands are highly patronized by 11 million Overseas Filipino workers abroad.
"They love Hapee because they remember the Philippines every time they use it," Pedro