Cecilia RoachPrincipal Pivot Point GroupCecilia Roach
provides leading public and private companies with a range of strategic marketing services, from executive-level counsel to tactical program implementation. Previously, Cecilia held marketing positions with start-up publishing ventures and established software firms.She also served as a member of the management team at the Southeast's first high tech-only marketing agency.
While working in San Francisco, Cecilia
launched more than 25 companies, positioning each company for either an IPO or acquisition. Upon returning to Atlanta, Cecilia founded Pivot Point Group (PPG) to make high-level marketing expertise available to medium-sized businesses.
In addition to offering strategic marketing counsel, competitive landscape analysis and program creation/management services, PPG
works with a select number of clients on an interim CMO/Vice President of Marketing basis. A member of GlobalEXECWomen, Cecilia serves on the organization's Advisory Board.In addition, she is a member of NAWBO-Atlanta.Previously, she served in a dual role of Vice President of Marketing and a member of the NAWBO Board of Directors.She has chaired the Marketing Committee for NAWBO-Atlanta's annual WeTM Awards as well.In addition, she was a member of the Development Committee for The White House Project in Georgia.
In that capacity, she
taught a Communications and Media Relations course for aspiring female candidates who intend to run for political office. She is a graduate of the Henry W. Grady School of Mass Communications, University of Georgia.She
can be reached at: firstname.lastname@example.org - (404) 355-3831.Cecilia
will be leading Now LaunchÔ program topics on the following dates, November 16 January 13, 16 and 24.