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2016-07-09T00:00:00.000Z

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Wrong Cecelia Marrese?

Cecelia Marrese

Vice President North America Storage Sales

IBM Corporation

Direct Phone: (914) ***-****       

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IBM Corporation

1 New Orchard Rd

Armonk, New York 10504

United States

Company Description

IBM is a globally integrated technology and consulting company headquartered in Armonk, New York. With operations in more than 170 countries, IBM attracts and retains some of the world's most talented people to help solve problems and provide an edge for ... more

Find other employees at this company (284,947)

Background Information

Employment History

Head of Marketing

iSeries marketing

Affiliations

Board Member
Regional YMCA

Web References (40 Total References)


Cecelia Marrese, ...

www.regionalymca.org [cached]

Cecelia Marrese, IBM


PeopleSoft, JDE execs strategize on merger, despite Oracle takeover bid

search400.techtarget.com [cached]

"Now, a lot of midmarket users are not going to need so many concurrent users," said Cecelia Marrese, IBM's vice president for iSeries marketing, during the conference.


Plasmon to showcase UDO drives - Storage news 2003, September week 1

www.storagesearch.com [cached]

"Customers are telling us that their infrastructure must respond immediately to a server failure or unexpected spike in demand," said Cecelia Marrese, vice president of marketing, eServer iSeries.


iSeries Top Brass Commit to the Platform and Growth

au.news.yahoo.com [cached]

This, of course, was exactly the kind of thing that Al Zollar, the previous general manager, and Cecelia Marrese, the previous vice president of iSeries marketing, were trying to do before they changed jobs last year.


VARBusiness | Annual Report Card

www.varbiz.com [cached]

"Really key to IBM's success was that we knew we didn't have enough arms and legs that were skilled enough in different industry segments to execute an effective plan," says Cecelia Marrese, vice president of IBM iSeries at IBM in Somers, N.Y. "We knew we had to work closely with channel partners with specialized skills to provide for these sectors."

In the past year, IBM has created a number of programs aimed at the specialized needs of the midmarket."We have created different channel programs to increase the profitability for partners when they sell to ,SMBs,," Marrese says.In May, the company premiered its 520 Express program, which offers prepackaged servers with various commonly requested options at an affordable price point (starting at less than $10,000).The company also invested heavily in its ISV Advantage program."This co-marketing program allows them to do demand generation with new and current customers, and to team up with resellers to provide solutions," Marrese says.
Finally, the SMB Advantage program was launched to focus the reseller community on the midmarket."The iSeries has evolved from an application solution box, but with new, great capabilities comes a need to stretch to get resellers to work with customers to bring them up to speed and to bring their own skills up to date to help these customers," Marrese says.
...
"We are seeing customers really coming alive, and they are looking for new solutions and are willing to implement new IT capabilities, upgrade their systems and move technology forward, where in the past they were reluctant to," Marrese says.

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