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1 New Orchard Rd
Armonk, New York 10504
IBM is a globally integrated technology and consulting company headquartered in Armonk, New York. With operations in more than 170 countries, IBM attracts and retains some of the world's most talented people to help solve problems and provide an edge for ... more
Head of Marketing
PeopleSoft, JDE execs strategize on merger, despite Oracle takeover bid
Plasmon to showcase UDO drives - Storage news 2003, September week 1
iSeries Top Brass Commit to the Platform and Growth
VARBusiness | Annual Report Card
In the past year, IBM has created a number of programs aimed at the specialized needs of the midmarket."We have created different channel programs to increase the profitability for partners when they sell to ,SMBs,," Marrese says.In May, the company premiered its 520 Express program, which offers prepackaged servers with various commonly requested options at an affordable price point (starting at less than $10,000).The company also invested heavily in its ISV Advantage program."This co-marketing program allows them to do demand generation with new and current customers, and to team up with resellers to provide solutions," Marrese says. Finally, the SMB Advantage program was launched to focus the reseller community on the midmarket."The iSeries has evolved from an application solution box, but with new, great capabilities comes a need to stretch to get resellers to work with customers to bring them up to speed and to bring their own skills up to date to help these customers," Marrese says.
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