Cathy brings over 15 years of experience in consumer marketing and brand management to WOW!.
Prior to joining the company, she was Vice President of Consumer Offerings for AT&T Broadband with oversight for the company's product, pricing, and branding strategies across video, voice, and data services.
Cathy got her start in the cable industry in 1997 when she joined TCI as Director of Marketing and spearheaded the introduction of Digital Cable.
acquisition by AT&T
managed the brand transition effort and successfully launched the company's first cable and telephony bundle.
Over the years, her
branding and competitive advertising work has garnered several CTAM Mark Awards.
Cathy began her career in brand management at The Quaker Oats Company, where she worked on a variety of products ranging from Instant Quaker Oatmeal to Rice-A-Roni.
She has also worked in the retail industry with Duty Free Shoppers in San Francisco and Guam, where she developed private label brand strategies before transitioning into a merchandising role.
Cathy holds a degree in Business Economics from Brown University.