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» ILM:10: Brand Retailers Seek Store-Level Ad Targeting
Geomentum VP Casey Squier told the ILM:10 audience that, as a byproduct of this hyperlocal focus, national brands are "turning to large agencies to put together a local program that can be understood by C-level execs that resonates throughout the entire organization."
How to Market Your Local Business Online
- Casey Squier, Vice President / Managing Director, Wahlstrom - powered by GEOMENTUM
Marketing your local business online is becoming easier for the Internet novice with the release of new products and local Websites.
Wahlstrom: Our Team
Casey Squier | Vice President, Managing Director
has over 12 years of online media experience leading organizations through the local search revolution.
Formerly Senior Director of Interactive for TMP Directional Marketing, Casey managed the transition of accounts from print to an integrated solution of local search media.
Prior to TMP he spent 8 years at Yahoo! Search Marketing holding a number of positions, including developing new sales channels and headed up the corporate Account Management team, working with Yahoo's largest customers.
leads the growth of Wahlstrom's local search capabilities in our Southern California office.
enjoys traveling, surfing, fine food and most anything outdoors.
DigitalNext - Advertising Age
Posted by Casey Squier on 07.30.10 @ 03:34 PM
Writing in Ad Age, Casey ...
Writing in Ad Age, Casey Squier, managing director at hyperlocal marketing network Wahlstrom, trumpets that "all businesses with a local geographic footprint will find an easier time winning in the online and print battlefield."
Tags: Ad Age, Advertising, Casey Squier, deceptive advertising, fraudulent-listing laws, hyperlocal, local brand, local-listing squatters, minnesota law, Wahlstrom