Casey Hurbis leads the advertising and communications for FIAT Brand in North America at FIAT Chrysler Automobiles.
Over the past four years, Casey
and the team have been tasked with the reintroduction of FIAT to the North American market, while creating a brand excitement with fun, memorable and boundary-pushing work that features models, bad boys, blue pills and pop culture celebrities.
Continuing the trajectory that turned FIAT from a new market entrant to one of the most talked about brands, Casey
has helped grow awareness of the FIAT family, by introducing new the latest models; the 500L, the electric 500e, the 500X and the Abarth Cabrio.
The recent Super Bowl spot for the all new FIAT 500X, Blue Pill, finished 3rd in the USA Today Ad Meter, and first in the hearts of women everywhere.
and team also built the infamous Fiat 500 jet skis, that made appearances in Miami and on the Chicago River, earning a Cannes Lion for creativity.
Casey also led an initiative in that FIAT produced the first automotive industry ads featuring animated gifs, which earned him cred with the under-25 crowd around the office.
Equally important to his
brand building efforts, is his
work and dedication with several outstanding charities, locally and nationally.
Two charities he
especially loves being involved with are the Special Olympics and Bethany Christian Adoption Services.
In addition, he's
a legend in the FCA offices for running one of the most fun intern programs among the Big Three.
Prior to joining FIAT, Casey spent 17 years at BBDO, most recently managing Chrysler Group regional dealer advertising business.
work played a large role in the FCA family being recognized as 2012 Marketer of the Year by AdAge
Casey and his bride, Cynthia, have two amazing children, Peyton and Cash and love living out in the countryside of Highland, MI which has them that much closer to his second home in the fall, Michigan State University.