Fiat's director of brand communications, Casey Hurbis, was happy to continue the dust-up, at a low level, in his conversation with me. "Doblo," he snorted, "isn't even in the U.S. market."
has come up with an advertisement that is specific only to Gas Station TV
, a Birmingham, Mich.-based company that operates pump-top screens at nearly 1,900 gas stations across the country.
The ad for the 2013 Fiat 500 features a character who literally appears to be abiding in the gas pump just so he
can get a peek at the 40-mpg Fiat 500.
"We like to do fun, innovative, breakthrough creative, and this provided a unique venue," Hurbis
The ad on GSTV
"certainly provides a captive audience" while they fill their cars, he