Caryn Eaves oversees and provides strategic direction to the Tournament President and Executive Committee, in-house public relations department and its agency-of-record for public relations counsel.
has been instrumental in launching marketing and promotional events designed to heighten the Tournament
of Roses worldwide interest including an award-winning website and the lively media announcements that have become a key aspect of the Rose Parade.
Eaves also oversees the writing and publication of all media materials and serves as an official media spokesperson for the Tournament of Roses.
In addition, she is the staff liaison for many of the Tournament's volunteer committees that incorporate public relations aspects including Queen and Court and Television & Radio.