Top marketing executive Cary Gregory
has announced the opening of Next Step Advisory Group
, an advisory firm that provides corporations and non-profit organizations with the expertise and strategies to grow a business or individual brands ...
According to Mr. Gregory
, the new turnkey organization -- located in offices on the historic Gettysburg, Pennsylvania battlefield - specializes in areas that are essential for long-term, profitable business development.
For corporations, these include marketing strategies to set a business on the right path; brand development to be heard among the roar of competitive voices; channel and segmentation strategy to maximize distribution; retail display and point-of-sale development to ensure sell-through; new product development that maximizes sales and profit targets, and leadership development to be sure your team keeps pace with your business growth.
Mr. Gregory brings a strong and deep background in business strategy and new business development to the Next Step Advisory Group, having held top executive positions with such leading companies as Rubbermaid, Hilti, Ames/TrueTemper and Aramark.
has considerable experience in the marketing of house wares, hardware, apparel, appliances, building materials, lawn and garden, consumer products, packaged goods, power tools, outdoor power equipment, etc. In addition to being an accomplished communicator with strong leadership and management skills, Mr. Gregory
also is particularly skilled in identifying trends, emerging opportunities and integrating operations to capitalize on their commercialization potential.