Director, Publisher Relations, Business/Channel Development
Sony Computer Entertainment America
is best know for his
Marketing, Sales and Business Development experience in the gaming industry, where he's
been a fixture since 1990.
Carter Lipscomb directed AOL's Video Games strategic direction and growth.
As the former Director of Sales and Marketing for BAM Entertainment
, Director of Sales and Marketing for Microprose/Hasbro
, and Vice President of Sales and Marketing for Xatrix Entertainment/Virgin
insight into interactive business and video game sales and marketing provides valuable gaming industry perspective.
has directly managed sales and marketing organizations with staffs greater than 25 and has been responsible for the release of more than one-hundred game titles (resulting in sales of over a billion dollars in revenue).
maintains a great relationship with the media and continues to leverage his
skills and an articulate and entertaining industry spokesperson on-line and on air!
was also credited with having the best office bar in Silicon Valley which was funded by a craps game he
ran after hours during the dot com bomb.
Currently Carter works at Sony Computer Entertainment America leading the Special Markets Group focusing on alternative channels and business models for any and all first party PlayStation hardware, software and peripherals.
advises YetiZen startups on brand partnerships and business development.