KANSAS CITY, Kan. , Carroll Macke begins his work as the new archdiocesan director of communications and planning with the key to success already in his pocket.
anything you do,, said Macke
, who assumed leadership of the newly created office on July 17. ,One of the first things I see myself doing is relationship building and getting to know folks, , he
said. ,I want to know what the needs of the [archdiocesan] offices are, and how the communications office can support their needs. ,Macke, a member of St. Patrick Parish in Kansas City, Kan., has more than 35 years of professional communications and public relations experience, the majority in radio broadcasting and in communications for the Wichita and Kansas City, Kan., school districts.
,I think he
comes not only with the right professional credentials, but also with a great love for Jesus and the church, which is also essential, , said Archbishop Joseph F. Naumann. The archbishop decided to establish the office and hire Macke to address two separate but interrelated needs. ,The first of these needs is to improve our communications abilities both internally , in the church , and externally to the broader community,, said the archbishop. ,One of the assignments that Carroll
will have will be to help us find more effective ways to communicate within the church about the many wonderful and positive things happening on a daily basis. ,He
will also helps us respond better when the church , being faithful to the Gospel , finds itself engaged in public policy issues, to be more effective in communicating in that public square and bringing the rationale and beauty of Catholic teaching into the public debate and the formation of opinion. ,The second great need is in planning.Each pastoral region of the archdiocese will go through a process of pastoral planning. ,It,s important that we have someone that is part of the archdiocesan staff that helps monitor and facilitate the planning process, , said the archbishop. ,Communications is an important part of the planning process, because it,s getting others to communicate with us, to get the input we need to make good decisions, and communicating to our people and the broader community , not just our decisions, but our rationale for the decisions. ,We hope that whatever we do with pastoral planning is really done with the purpose and aim to always advance the mission of the church , to proclaim the Gospel and teach the truth of our Catholic faith.,Since this is a new position, Macke
believes one of his
first tasks will be to put something on paper , plans and procedures.The plan will cover everything from crisis communications and press and media relations to how his
office can best assist archdiocesan services and ministries to promote and publicize their programs and events. ,I firmly believe that a communications plan needs to support the long-range plans of the archdiocese, , said Macke
. The best way to ensure that, he
said, is for communications to be a planned, two-way process. ,Years ago, the thing was ,public information,,, he
said. ,You just put the word out there. ,But that didn,t stress two-way communications, and I think two-way communication is so important.You ,ve got to go out and talk to folks about why you want to do something, and then get their feedback on it to help come to a consensus on what is important and how you communicate that. ,Most of the challenges he
will face are as yet unknown to him, but he
does see one: communicating the great, untold stories of archdiocesan ministries and services.His
experiences at Catholic Charities taught him how much there was to tell. ,Of course I knew about Catholic Charities,, he
said. ,I knew that they did good work.
...Carroll Macke is the new archdiocesan director of communications.