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This profile was last updated on 7/5/15  and contains information from public web pages and contributions from the ZoomInfo community.

Chief Marketing Officer

Phone: (913) ***-****  HQ Phone
Email: c***@***.com
Red Nova Labs Inc
4830 Rainbow Blvd
Westwood , Kansas 66205
United States

Company Description: Although Red Nova Labs was founded in 2009 as a startup incubator, we spent the first few years creating several failed ventures and losing hundreds of thousands of...   more

Employment History


  • MBA
89 Total References
Web References
Press Posts | Red Nova Labs, 5 July 2015 [cached]
WESTWOOD, KAN.- March 1st 2013 - Red Nova Labs announced today that Carrie Royce resigned as the company's Chief Marketing and Strategy Officer, effective February 28th, to pursue her entrepreneurial passions.
By Carrie Royce on January 25
By Carrie Royce on June 01
Kansas City’s First “Startup Crawl� Planned for Feb 8th | Red Nova Labs, 25 Jan 2013 [cached]
By Carrie Royce on January 25, 2013
Red Nova Labs' CMO Carrie Royce, explains, "This started out as a little meetup brainstorm between Venture Friday and Startup Village, but then we saw the opportunity to make it more inclusive and widespread. The result is another great example of KC organizations coming together to support a healthy entrepreneurial community."
"It's more than fun and games," said Royce. "The vast majority of net new job creation in the last few decades has come from new startups. They are leading the way in creating ideas, products, services, and jobs. Ongoing community support and enthusiasm is essential if we want to see this kind of growth continue in the Midwest."
Royce launched Venture Fridays two years ago out of Red Nova Labs--which is technically no longer considered a startup because it has been operating for more than three years. The company hosts Venture Fridays to "give back" according to Royce, which is what inspired representatives of KCSV to get involved.
So when we decided to work with Carrie on a Venture Friday, we were trying to think up a way to make it just as meaningful for others.
Red Nova Labs Expands Marketing Department | Red Nova Labs, 17 June 2010 [cached]
"We're energized by the new additions to the Red Nova Labs team and I'm confident that, in doubling our marketing staff, we will be able to grow the company beyond the heights we achieved in our first year," said Carrie Royce, Vice President of Marketing for Red Nova Labs.
Indeed, in the year since it was founded, Red Nova Labs has seen demand explode for its web marketing services and subscriptions. Royce credits Red Nova Labs' inventive yet competitively low-cost approach to "local search marketing," which it expects to expand into different markets in the coming year using its own technological foundations developed in 2009-2010.
"Out-of-the-box creativity is often difficult to achieve with few employees--especially since start-up teams are often trapped in 'triage' mode," Royce said. "These hires bring new viewpoints and problem-solving ideas, plus 'generation next' understanding of web-based technologies and networks. Their contributions will ensure that Red Nova Labs continues to be a web marketing innovator."
C.J. Moore was "plucked from the newspaper business for his writing, editing, interviewing and story-sniffing skills," Royce said.
Lisa Finholm "brings more of a creative writing flair to Red Nova Labs," Royce said.
"It's a jack-of-all-trades role," Royce said, "so it was a pinnacle moment when I met someone with the skillset to tackle it."
Red Nova Labs Supports Advanced High School Program, Blue Valley CAPS | Red Nova Labs, 8 Oct 2012 [cached]
As Red Nova Labs' CMO, Carrie Royce, explains, "It's important for Kansas City professionals to get involved and donate their time and expertise to arrangements like this.
RNL Continues to Recruit Kansas City’s Best with Four New Hires | Red Nova Labs, 9 Oct 2012 [cached]
Carrie Royce, Red Nova Labs' CMO explains, "We've given our talent pool a boost just as we've decided to tackle bigger challenges in the self storage industry--which is Red Nova Labs' cornerstone vertical.
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