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2016-02-09T00:00:00.000Z

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Carole Rivard-Lacroix

Strategist

Rank Research Group Inc

HQ Phone: (416) 322-2224

Rank Research Group Inc

5000 Yonge Street Suite 1901

Toronto, Ontario M2N 7E9

Canada

Company Description

We consult on, manage and conduct market research and strategic planning projects on an outsourced expert basis. Rank thinking can be applied to a specific problem or project and can be used to manage the entire research function for a brand or organiza ... more

Find other employees at this company (5)

Background Information

Employment History

Director of Client Services
Dairy Bureau of Canada

Director of Client Services
Multi-Marques

Director of Client Services
Loto-Québec

Director of Client Services
Bell Canada

Strategist
Rank Research Group Inc

Position, Human Resources
Culinar

Account Director for Molson, General Manager and Via Rail
MacLaren Advertising

Education

PHD
Industrial Psychology

Web References (5 Total References)


RRG | Rank Research Group

rankresearch.com [cached]

Carole Rivard-Lacroix

...
Carole, a PHD in Industrial Psychology, began her career in Human Resources at Culinar before joining their Marketing Group. As Project Manager responsible for the launch of (more...)


RRG | Carole Rivard-Lacroix - RRG

rankresearch.com [cached]

(more…) | Carole Rivard-Lacroix → | � Carole Rivard-Lacroix RRG | Carole Rivard-Lacroix - RRG

...
Carole Rivard-Lacroix
...
Carole, a PHD in Industrial Psychology, began her career in Human Resources at Culinar before joining their Marketing Group. As Project Manager responsible for the launch of Vachon Snack Cakes in the USA, Carole handled every aspect of the new business venture, from package design and product reformulation to consumer research, market testing, marketing planning and advertising development. Four years later she came back as Brand Manager for the Canadian market.
In 1983, Carole joined MacLaren Advertising as Account Director for Molson, GM and Via Rail. She then moved on to Léveillé Vickers & Benson in 1987, as Director of Client Services for Multi-Marques, the Dairy Bureau of Canada, Loto Québec and Bell Canada. In 1991, Carole was appointed Strategic Planner for Vickers & Benson and worked for clients such as Quaker Oats, Old South, Ontario Tourism, Mutual Life and HBC.
Carole started a consulting business in 1993 as the 'Eyes, Ears & Heart' of Quebec marketing. She is particularly proud of her 10 year long association with Gatorade, which was a period of significant growth for the brand in Quebec, as well as her 12 years with Bureau en Gros, a retail chain now enjoying iconic status in the province.
After working on many projects with Anik Karimjee over the years, Carole joined forces with Rank Research Group in 2006 as their Quebec Strategist.


(more…) | Carole ...

rankresearchgroup.com [cached]

(more…) | Carole Rivard-Lacroix → | � Carole Rivard-Lacroix RRG | Carole Rivard-Lacroix - RRG

...
Carole Rivard-Lacroix
...
Carole, a PHD in Industrial Psychology, began her career in Human Resources at Culinar before joining their Marketing Group. As Project Manager responsible for the launch of Vachon Snack Cakes in the USA, Carole handled every aspect of the new business venture, from package design and product reformulation to consumer research, market testing, marketing planning and advertising development. Four years later she came back as Brand Manager for the Canadian market.
In 1983, Carole joined MacLaren Advertising as Account Director for Molson, GM and Via Rail. She then moved on to Léveillé Vickers & Benson in 1987, as Director of Client Services for Multi-Marques, the Dairy Bureau of Canada, Loto Québec and Bell Canada. In 1991, Carole was appointed Strategic Planner for Vickers & Benson and worked for clients such as Quaker Oats, Old South, Ontario Tourism, Mutual Life and HBC.
Carole started a consulting business in 1993 as the 'Eyes, Ears & Heart' of Quebec marketing. She is particularly proud of her 10 year long association with Gatorade, which was a period of significant growth for the brand in Quebec, as well as her 12 years with Bureau en Gros, a retail chain now enjoying iconic status in the province.
After working on many projects with Anik Karimjee over the years, Carole joined forces with Rank Research Group in 2006 as their Quebec Strategist.


Carole ...

rankresearchgroup.com [cached]

Carole Rivard-Lacroix

...
Carole, a PHD in Industrial Psychology, began her career in Human Resources at Culinar before joining their Marketing Group. As Project Manager responsible for the launch of (more...)


Rank Research

www.rankresearchgroup.com [cached]

CAROLE RIVARD-LACROIX, QUEBEC STRATEGIST

Carole, a PHD in Industrial Psychology, began her career in Human Resources at Culinar before joining their Marketing Group. As Project Manager responsible for the launch of Vachon Snack Cakes in the USA, Carole handled every aspect of the new business venture, from package design and product reformulation to consumer research, market testing, marketing planning and advertising development. Four years later she came back as Brand Manager for the Canadian market.
In 1983, Carole joined MacLaren Advertising as Account Director for Molson, GM and Via Rail. She then moved on to Léveillé Vickers & Benson in 1987, as Director of Client Services for Multi-Marques, the Dairy Bureau of Canada, Loto Québec and Bell Canada. In 1991, Carole was appointed Strategic Planner for Vickers & Benson and worked for clients such as Quaker Oats, Old South, Ontario Tourism, Mutual Life and HBC.
Carole started a consulting business in 1993 as the 'Eyes, Ears & Heart' of Quebec marketing. She is particularly proud of her 10 year long association with Gatorade, which was a period of significant growth for the brand in Quebec, as well as her 12 years with Bureau en Gros, a retail chain now enjoying iconic status in the province.
After working on many projects with Anik Karimjee over the years, Carole joined forces with Rank Research Group in 2006 as their Quebec Strategist.

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