Share This Profile
Share this profile on Facebook.
Link to this profile on LinkedIn.
Tweet this profile on Twitter.
Email a link to this profile.
See other services through which you can share this profile.
This profile was last updated on 4/10/14  and contains information from public web pages.

Carole Rivard-Lacroix

Wrong Carole Rivard-Lacroix?

Strategist

Phone: (416) ***-****  HQ Phone
Local Address: Quebec, Canada
Rank Research Group Inc
5000 Yonge Street Suite 1901
Toronto, Ontario M2N 7E9
Canada

Company Description: We consult on, manage and conduct market research and strategic planning projects on an outsourced expert basis. Rank thinking can be applied to a specific...   more
Background

Employment History

  • Account Director for Molson, General Manager and Via Rail
    MacLaren Advertising
  • Position, Human Resources
    Culinar
  • Director of Client Services
    Dairy Bureau of Canada
  • Director of Client Services
    Multi-Marques

Education

  • PHD , Industrial Psychology
Web References
Carole ...
rankresearchgroup.com, 10 April 2014 [cached]
Carole Rivard-Lacroix
...
Carole, a PHD in Industrial Psychology, began her career in Human Resources at Culinar before joining their Marketing Group. As Project Manager responsible for the launch of (more...)
Rank Research
www.rankresearchgroup.com, 17 July 2013 [cached]
CAROLE RIVARD-LACROIX, QUEBEC STRATEGIST
Carole, a PHD in Industrial Psychology, began her career in Human Resources at Culinar before joining their Marketing Group. As Project Manager responsible for the launch of Vachon Snack Cakes in the USA, Carole handled every aspect of the new business venture, from package design and product reformulation to consumer research, market testing, marketing planning and advertising development. Four years later she came back as Brand Manager for the Canadian market.
In 1983, Carole joined MacLaren Advertising as Account Director for Molson, GM and Via Rail. She then moved on to Léveillé Vickers & Benson in 1987, as Director of Client Services for Multi-Marques, the Dairy Bureau of Canada, Loto Québec and Bell Canada. In 1991, Carole was appointed Strategic Planner for Vickers & Benson and worked for clients such as Quaker Oats, Old South, Ontario Tourism, Mutual Life and HBC.
Carole started a consulting business in 1993 as the 'Eyes, Ears & Heart' of Quebec marketing. She is particularly proud of her 10 year long association with Gatorade, which was a period of significant growth for the brand in Quebec, as well as her 12 years with Bureau en Gros, a retail chain now enjoying iconic status in the province.
After working on many projects with Anik Karimjee over the years, Carole joined forces with Rank Research Group in 2006 as their Quebec Strategist.
(more…) | Carole ...
rankresearchgroup.com, 10 April 2014 [cached]
(more…) | Carole Rivard-Lacroix → | ↠Carole Rivard-Lacroix RRG | Carole Rivard-Lacroix - RRG
...
Carole Rivard-Lacroix
...
Carole, a PHD in Industrial Psychology, began her career in Human Resources at Culinar before joining their Marketing Group. As Project Manager responsible for the launch of Vachon Snack Cakes in the USA, Carole handled every aspect of the new business venture, from package design and product reformulation to consumer research, market testing, marketing planning and advertising development. Four years later she came back as Brand Manager for the Canadian market.
In 1983, Carole joined MacLaren Advertising as Account Director for Molson, GM and Via Rail. She then moved on to Léveillé Vickers & Benson in 1987, as Director of Client Services for Multi-Marques, the Dairy Bureau of Canada, Loto Québec and Bell Canada. In 1991, Carole was appointed Strategic Planner for Vickers & Benson and worked for clients such as Quaker Oats, Old South, Ontario Tourism, Mutual Life and HBC.
Carole started a consulting business in 1993 as the 'Eyes, Ears & Heart' of Quebec marketing. She is particularly proud of her 10 year long association with Gatorade, which was a period of significant growth for the brand in Quebec, as well as her 12 years with Bureau en Gros, a retail chain now enjoying iconic status in the province.
After working on many projects with Anik Karimjee over the years, Carole joined forces with Rank Research Group in 2006 as their Quebec Strategist.
Accelerate your business with the industry's most comprehensive profiles on business people and companies.
Find business contacts by city, industry and title. Our B2B directory has just-verified and in-depth profiles, plus the market's top tools for searching, targeting and tracking.
Atlanta | Boston | Chicago | Houston | Los Angeles | New York
Browse ZoomInfo's business people directory. Our professional profiles include verified contact information, biography, work history, affiliations and more.
Browse ZoomInfo's company directory. Our company profiles include corporate background information, detailed descriptions, and links to comprehensive employee profiles with verified contact information.
zirhbt201304