, the nationâ€™s leading developer of real estate collateral management software, hired financial services and real estate industry leader Carol Luitjens
to direct its global marketing and branding efforts, effective immediately.
â€œCarol brings to the table more than 15 years experience in new business initiatives, including marketing, product development, and operations,â€ said Dennis Tosh, FNC co-founder and chief administrative officer. â€œWe are proud and fortunate to have her on board and we look forward to making great strides with the assistance of Carol and her stellar marketing team.â€
Luitjens will lead FNCâ€™s internal marketing group, which includes experts in Web development, user interface management, public relations, and product management.
replaces the former FNC marketing director, Michael Graber, who left the company with its blessing in November to start his
own marketing and graphic design firm.
â€œI have a real passion for developing products, staff, teams, and organizations into â€˜best of classâ€™ and Iâ€™m thrilled about the potential I see here at FNC
,â€ Luitjens said, adding that her
initial goals include enhanced sales support and widespread name recognition for FNC
among national and international mortgage lenders.
A self-proclaimed creative problem solver, Luitjens
is skilled in transition management and refocusing organizations on translating market analysis into business results.
She co-founded Luitjens and Associates Education Solutions, an independent consulting firm specializing in new business initiatives, and is well known among publishers for her industry acumen.
Luitjens served as president of Pearson Professional Development, a $17 million online education subsidiary of Pearson Education.
Prior to that, she was a senior vice president for Chicago-based Dearborn Financial Publishingâ€™s real estate and financial services divisions.