Executive Vice President, Chief Sales & Marketing Officer
Photo of Carol Hanley
Carol Hanley is the Executive Vice President, Chief Sales & Marketing Officer for Arbitron Inc., responsible for all U.S sales of Arbitron services to radio, agency and advertiser customers.
Carol formerly served as Senior Vice President, Sales, U.S. Media Services .
Carol first joined Arbitron in 1987, working with the Radio Station Sales division in Chicago, later moving to the Advertiser/Agency division, where she assumed a leadership role as Midwest manager.
was responsible for significantly growing that division's business.
From 1997 through December 2000, she took a career-enhancing hiatus from Arbitron to become partner in Morrison and Abraham, one of the industry's premiere new business media consultancies.
in 2001 as vice president, Sales, Advertiser/Agency Services.
In 2003, she was promoted to senior vice president, Advertiser/Agency/Cable Services, where she introduced strategies to help today's agencies, marketers and cable clients distinguish themselves in the marketplace through Scarborough Research's consumer insight data and Arbitron's sophisticated suite of media research, planning and buying data and software.
home in Chicago.