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This profile was last updated on 6/6/15  and contains information from public web pages.

Linda M. Atayde

Wrong Linda M. Atayde?

Executive Director for Education

Company Description: The SM Cares program serves as the holistic and cohesive flagship for the many SM Supermalls CSR programs. Broadly speaking, the goal of the SM Cares program is to...   more

Employment History

  • Executive Director
    Education of SM Foundation , Inc.
  • Executive Director
  • Executive Director for Education, the Scholarship Program

Board Memberships and Affiliations


  • SM Foundation , Inc.
  • SM Foundation
  • SM Prime Holdings , Inc. , regional operations
75 Total References
Web References
About Us | SM Foundation, Inc. - People Helping People, 6 June 2015 [cached]
Carmen Linda Atayde
"Though they are scholars of SM ..., 1 June 2015 [cached]
"Though they are scholars of SM Foundation, we do not obligate them to join the SM Group," said Linda Atayde, SM Foundation Executive Director for Education. "Many of our scholar-graduates from previous batches have already secured jobs either in SM or other companies, or even abroad."
Atayde continued, "The most important part is that SM Foundation was able to give them the opportunity to choose their own paths toward a better future by putting them on an even footing as they enter the workforce."
SM Foundation supports LCF Corporate Social Responsibility Expo 2013 | TeamAsia - Award-Winning Strategic Marketing Communications Firm, 1 Aug 2013 [cached]
"LCF has been pioneering the CSR practice even back in 1990s with SM Foundation, Inc. as one of its earliest members," says Linda Atayde, executive director, SMFI-Education.
According to Atayde, SM Foundation, Inc. founder Henry Sy, Sr. believes that education is an essential pathway toward economic growth. "As the flagship program of the SM Foundation, the SM College Scholarship Program holds firm in its belief that by giving bright, less fortunate youths an opportunity to obtain higher education, they in turn help grow the economy by helping their families out of poverty," she says.
In 2001, LCF established its first-ever CSR Expo in response to a presidential proclamation declaring the first week of July as National CSR week. Since then, the expo had become a yearly avenue in bringing the country's business sector together to discuss the latest trends, model and practices in CSR.
"This year's theme speaks to our program well because we believe that education plays a crucial role in creating inclusive and sustainable development," says Atayde.
A new beginning for Tacloban SM scholars | TeamAsia - Award-Winning Strategic Marketing Communications Firm, 12 Mar 2014 [cached]
More than an opportunity, this scholarship is renewed hope for them," said Linda Atayde, executive director for Education of SM Foundation, Inc.
SM Foundation holds first 3K fun run for scholars | TeamAsia - Award-Winning Strategic Marketing Communications Firm, 2 Aug 2013 [cached]
According to Linda Atayde, SM Foundation, Inc. executive director for Education, the 20-year-old scholarship program aims to change more lives by expanding its reach to even more communities in the Philippines.
"We have never stopped growing," says Atayde.
"We will continue to support our scholars, during their studies and even after," says Atayde. Addressing the scholars, she quotes SM Foundation Inc's founder Henry Sy, Sr. who said that "Success is not just good luck.
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