Carlos BarrionuevoLatino Magazine >> Latino Future Magazine --- LFM ---
...Carlos Barrionuevo, 38 Director of Business Development National Public Radio, (NPR)
As the top ranking Hispanic at National Public Radio
, one of the country's leading media outlets, it's easy for Carlos Barrionuevo
to zero in on the turning point that led him to this career pinnacle.
"No question, it was my first job out of college that was the catalyst," says the 38-year old Director of Business Management at NPR
.After graduating from The University of Chicago, Barrionuevo wasn't sure what he wanted to do until he took a job managing several neighborhood movie theatres.
"The pay was terrible," he
recalls."I worked weekends and holidays, but I realized my passion for every aspect of business, right down to managing 16-year old employees."
It was then, Barrionuevo
needed an masters degree in business to succeed, so two years later he
got one during a fellowship at the University of Rochester
in New York.With an MBA in hand, Barrionuevo
landed a job on his
old turf working on broadcast and education acquisitions with Chicago-based media giant, the Tribune Co.
"It was a terrific training ground for me," Barrionuevo
says, "where I could dedicate myself to learning to spot industry trends."
In 1996, the company tapped Barrionuevo
to lead its cutting-edge ventures.He served as Business Affairs Manager for Tribune Interactive, overseeing the online services for newspaper, television and the entertainment units.He
also evaluated business opportunities in Latin America. During his nine years at the Tribune, Barrionuevo says the most rewarding time was when he served as Chief Operating Officer for Blackvoices.com, a Tribune subsidiary he co-founded.
"It really was one of the better things I've done," he
needed no confidence boost when NPR
approached him in 2005 with an offer to lead a top-tier department.In his
current role, he
develops new business ideas and pursues revenue-generating opportunities.
"At NPR," Barrionuevo
says, "I am in a unique place to shape and influence the delivery of information."
In a non-profit environment, he
can push projects- like improved reading services for the visually impaired-that probably wouldn't fly in the profit-driven, commercial world.
"Its public service," he
says, referring to NPR
."It's all about a mission.