The NMSBA was founded in 2012 by Carla Nagel, who is also the founder of the Neuromarketing World Forum.
The organization is currently privately owned by Carla Nagel and is in the process of moving towards a more representative organization structure.
After a networking lunch, the executive track offered two afternoon sessions: "The Quest for Relevance - Free is a Business Model", which was presented by Willis Turner CAE CME CSE, CEO, Sales & Marketing Executives International, Inc. (SMEI); and afterwards "How to Engage Your Members in a Digital Age" by Carla Nagel, Director of the Neuromarketing Science & Business Association.
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