Water Country USA's newest thrill slide, the Colossal Curl, is aimed at luring out-of-state visitors, said park president Carl Lum.
"We had 3.3 million overnight visitors to the Williamsburg tourism area last year," said Lum, who is president of both Water Country USA and its sister park, the Williamsburg Busch Gardens.
said the Colossal Curl is one of the water park's biggest capital projects, although he
declined to say exactly how much money was spent.
Currently, there are 12 thrill attractions at Water Country USA
, with the most recent, Vanish Point, opening in 2011.
And there is plenty of room to expand, Lum
did not give any hints as to what the next project might be, but he
did note that he
is "already working on the next thing."
Large thrill attractions like the Colossal Curl are part of what persuades out-of-towners to make the drive, he
In fact, the opening of the new ride will coincide with a new destination marketing push by the Busch Gardens
Hotel stays in the Historic Triangle area declined significantly in 2008, 2009 and 2010.
As of June 2012, the latest numbers reported by the Williamsburg Hotel & Motel Association
, hotel stays - although improving - still have not matched 2005 levels.
"We have a great local base that is very loyal to us, and we love that," Lum