Carl R. Francis Jr., Chairman, Board of DirectorsCarl Francis is the Director of Communications for the National Football League Players Association.
Formed in 1956, the NFLPA
is a non-profit professional sports organization which protects the best interest and welfare of all NFL players.As Director of Communications, Carl is responsible for managing the public image for the NFLPA.Mr. Francis
has been responsible for developing the public relations strategy and enhancing the positive image for the NFL Players Association
.He serves as the spokesman for the NFLPA before print, television and the radio sports media.
Each year, Francis
coordinates the annual Super Bowl press conference in January.He
arranges the media planning for the NFLPA
through media packages, press releases, press briefings and press conferences each year.In 1994, his first year as Communications Director, Carl created a public relations campaign that assisted the media and players in understanding the nuances of the new free-agency system and the newly agreed upon Collective Bargaining Agreement between the NFL and the NFLPA.Mr. Francis
has been involved in developing and implementing many NFLPA community related activities.He
spearheaded a $10 million media campaign for the UNCF NFL/NFLPA Scholarship Fund
which generated contributions from NFL players and the NFL for young people to attend historically black colleges and universities.He also coordinates the media strategy for NFLPA/Grassroots Aspen Program, NFLPA/Feed The Children Program and the NFLPA Native Vision Mentorship program to help promote health and fitness to Native American Indian Children.He
closed the communication gap between the NFLPA
and the writers by providing information on the NFLPA
and free-agency system through mass mailings, e-mailing and creating an interactive presence on the NFLPA website.Carl
has held several informal media meetings throughout the country discussing the objectives and goals of the NFLPA
has worked on adopting and implementing objectives for NFL/NFLPA 100 Million Youth Football Fund.In 1994 and 1999, he
was a finalist for the Horrigan award given to the NFL official who exemplified hard work in assisting NFL writers do their job. Prior to joining the NFL Players Association, Carl spent the 1993 football season with the Washington Redskins public relations staff.His duties included scheduling player/coach interviews, supervising media credentials on game day, and writing player profiles in the Redskins GAMEDAY magazine. Carl
is an active National Association of Black Journalists
, Public Relations Society of America
and the National Capital Chapter
has been featured on various panels across the country discussing communications in sports.Carl
is also very active in his
hometown of Hampton, Virginia.He is co-founder of the Hampton Roads Youth Foundation which assist high school athletes with free SAT Prep courses and technology tutorial programs.
annually coordinates a two day free football camp for 400 kids each year featuring professional football players from the Hampton Roads area.
A native of Hampton, Virginia, who attended Bethel High School
in Hampton, VA.Mr. Francis received his B.A. in Journalism and Communications from Virginia Union University.