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2009-12-05T00:00:00.000Z

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Wrong Carl DeSantis?

Mr. Carl DeSantis

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Background Information

Employment History

TransMedia Group

Investor

Celsius Holdings , Inc.

Chief Executive Officer

InBS

Affiliations

Founder
Rexall Sundown , Inc.

Member
CD Financial , LLC

Board Member
Inte

Board Member
Rentech

Founder
Boca Raton

Founder
Carl DeSantis Business and Economics Center for the Study and Development of the Motion Picture and Entertainment Industry

Web References (155 Total References)


News | Horizons Ventures

www.horizonsventures.com [cached]

The investment by Horizons Ventures, Russell Simmons and Kimora Lee Simmons confirms the vision of long time Celsius investor Carl DeSantis, who founded Rexall Sundown and grew it into the world's leading Vitamin Company.

...
Mr. DeSantis sold Rexall Sundown for $1.8 billion in 2000 and made a strategic investment in Celsius in 2007.
"We always saw Celsius as a brand of the future with all its proven benefits" said Mr. DeSantis.


The investment led by Horizons ...

www.muddywatersresearch.com [cached]

The investment led by Horizons Ventures, Russell Simmons and Kimora Lee Simmons confirms the vision of long time Celsius investor Carl DeSantis, who founded Rexall Sundown and grew it into the world's leading Vitamin Company.

...
Mr. DeSantis sold Rexall Sundown for 1.8 billion U S DOLLARS in 2000 and made a strategic investment in Celsius in 2007.
"We always saw Celsius as a brand of the future with all its proven benefits," said Mr. DeSantis.


D3M Licensing Group | Celsius Holdings Announces Strategic Partnership Investment

www.d3mgroup.com [cached]

The investment led by Horizons Ventures, Russell Simmons and Kimora Lee Simmons confirms the vision of long time Celsius investor Carl DeSantis, who founded Rexall Sundown and grew it into the world's leading Vitamin Company.

...
Mr. DeSantis sold Rexall Sundown for $1.8 billion in 2000 and made a strategic investment in Celsius in 2007.
"We always saw Celsius as a brand of the future with all its proven benefits" said Mr. DeSantis.


CELH Stock News : Carl ...

www.muddywatersresearch.com [cached]

CELH Stock News : Carl DeSantis's involvement with Celsius Holdings, Inc by Webcide.com Financial Engine | American Tower Corporation (AMT) | Forum

...
CELH Stock News : Carl DeSantis's involvement with Celsius Holdings, Inc by Webcide.com Financial Engine
...
CELH Stock News : Carl DeSantis's involvement with Celsius Holdings, Inc by Webcide.com Financial Engine
...
CELH Stock News : Carl DeSantis's involvement with Celsius Holdings, Inc by
...
Carl DeSantis's involvement with Celsius Holdings, Inc. is very important for two reasons. The first is the obvious financial resources that Carl brings to the table, as discussed above. Secondly, Carl DeSantis is an experienced businessman, and multi-millionaire, with a successful background in building companies, getting them to profitability, and selling them to larger industry players in order to realize their full underlying value.
Mr. DeSantis is, perhaps, best known for his building of the Rexall-Sundown Empire, which he sold in the year 2000 to Netherlands-based Royal Numico for the hefty sum of $1.8 BILLION.
Mr. DeSantis has written a book outlining the struggles and challenges that he faced in taking a small vitamin business that he ran out of his house with his wife, to the task of successfully assimilating a national chain of drug stores into a high-profile conglomerate. His book is called Vitamin Enriched.
After reading his book, our assessment is twofold; First, Carl DeSantis is a man who thrives on the challenge of being an underdog, and, second, his tenacity is only exceeded by his desire to win.


Muddy Waters Research - All Forums

www.muddywatersresearch.com [cached]

The investment led by Horizons Ventures, Russell Simmons and Kimora Lee Simmons confirms the vision of long time Celsius investor Carl DeSantis, who founded Rexall Sundown and grew it into the world’s leading Vitamin Company.

...
Mr. DeSantis sold Rexall Sundown for 1.8 billion U S DOLLARS in 2000 and made a strategic investment in Celsius in 2007.

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