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Carey McMann ...
...Ms. Carey McMann
Executive BiosMs. Carey McMann
, was most recently on assignment as Strategic Advisor to Asia Online Ltd.She was previously Vice President of Research and Design for a healthcare information company that collected and provided data to their clients using a proprietary desktop decision support system, called Viewpoint Interactive.Carey has been a senior executive with several international companies in the telecommunications and consumer research industries.She spent eight years with U S West, in Denver, Colorado where she worked on New Media business initiatives and led efforts to segment consumer markets and predict most likely diffusion scenarios for new interactive product introductions.She was Managing Director for the New Media practice for Research International (RI), a WPP company, where she developed a new approach to evaluate Web sites for RI clients that combined observational techniques with consumer self-reported data.
This approach was successfully used by British Airways
, who re-designed their electronic commerce site and won recognition for the ‘best' electronic commerce site in 1997. Carey
has over 20 years of experience as a Strategic Marketer with emphasis on consumer behavior in new and emerging markets.Her
experience and responsibilities include segmentation, targeting, positioning, and forecasting.Carey worked in research at Ford Motor Company when the US auto market was first under attack from Japanese imports and the consumer's framework for evaluating automobiles was changing rapidly.She
worked on consumer acceptance of frozen meals with the Weight Watchers' division of Ore-Ida foods when low-calorie frozen meals were first being introduced to the packaged goods market.She
designed diffusion models for consumer acceptance of electronic shopping while at US West, and most recently completed design of a new paradigm for patient/consumer evaluation and satisfaction in the highly volatile US healthcare industry, which is based on the emergence of consumerism in healthcare in the US.She
led the efforts for a patient segmentation among Congestive Heart Failure patients at the Cleveland Clinic, which found that consumer assessments are better predictors of resource utilization than are clinical indicators of disease severity.Carey
has successfully completed several Market Structure analyses for US based ISPs to aid in acquisition initiatives. Carey graduated summa cum laude from the University of Southern Maine with a BA in Communications and completed her doctoral coursework at Michigan State University, with a concentration in Communication Research Methods.She
has also completed Systems Dynamics training at Massachusetts Institute of Technology
Strategic PlanningCarey McMann
is a strategic marketing consultant specializing in consumerism in new and emerging markets.Her
areas of expertise include market structure analysis, market segmentation, identifying new customers in new markets, and business case development and planning.She
worked at Ford Motor Company on consumer acceptance models for both the first four-door luxury car and spent ten years as a consultant in product development and forecasting for the packaged goods industry.Carey
has ten years experience in the technology sector identifying key drivers and forecasting sales volume for new telephony products and services including cellular telephones, PCS services, and Caller ID for residential customers.
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