It's a testament to the power of our unique approach and the appeal of our brand's heritage,' said Carel Nolet, Sr. Chairman of the Nolet Group. 'This alliance with Diageo is key for the Nolet Group and the Ketel One brand because we will now have sales, marketing and distribution expertise that will help us to build on our success and make Ketel One a truly global brand.'
The Nolet family is actively involved with the Nolet Group
under the leadership of 10th generation Carel Nolet Sr.
and his younger son Bob Nolet, both based in Schiedam, and his older son, Carel Nolet Jr., based in California, USA.