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850 Winter Street
MaPS was founded in 1994 by senior partners from Mercer Management Consulting. Founding partners brought a variety of backgrounds and experiences in management consulting and advanced statistical modeling to create a service that is unique and in high dem
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Dirk Wells, President Bill Dillon, Managing Partner Noel Dunivant, Managing Partner Ashok Kalidas, Managing Partner Soumen Mukherjee, Managing Partner Chris Petranto, Managing Partner James Potter, Managing Partner Dale Rye, Managing Partner Kathleen Sim Elasmar, Managing Partner Chris Targett, Managing Partner Bob Bauer, Chief Technology Officer Caitlin Denfeld, Principal Krystn Shapiro, Principal Vik Sood, Principal Maria Zhekova, Principal
Caitlin's client engagements span a wide range of industries, including retail, financial services, pharmaceuticals, high-tech and entertainment.
has led domestic and international studies, among both consumer and business audiences.
has applied her
knowledge to tracking as well as custom studies and her
projects have utilized various advanced analytic techniques including market segmentation, pricing and product optimization, key driver analysis, customer loyalty and brand equity measurement.
BA, University of Pennsylvania