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This profile was last updated on 4/14/14  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President, Marketing Science...

The Marketing Workshop Inc
3725 Da Vinci Court
Norcross, Georgia 30092
United States

Company Description: For more than 35 years, The Marketing Workshop, Inc., has been offering high-level research design and interpretative skills resulting in actionable, strategic...   more
Background

Employment History

  • Director of Marketing Sciences
    The Marketing Workshop Inc
  • Senior Manager, Advanced Analytics and Design
    TNS
  • Member of the Advanced Analytics Team
    TNS
  • Member, Department
    Marketing Sciences
  • Senior Manager, Advanced Analytics
    Georgia Pacific Consumer Products

Education

  • B.S , Mathematics
  • Masters , Applied Statistics
    Bowling Green State University
  • MBA , Marketing and Organizational Behavior
    Georgia Tech
  • B.S. , Mathematics
    Palm Beach Atlantic University
  • M.B.A
    Georgia Tech
  • M.S. , Applied Statistics
    Bowling Green State University
19 Total References
Web References
Marketing Workshop - Senior Staff
www.mwshop.com, 14 April 2014 [cached]
Bud Sanders
...
Bud Sanders
VP Marketing Sciences Bud has over 18 years of experience working in the field of market research prior to joining Marketing Workshop.
Marketing Workshop - Bud Sanders
www.mwshop.com, 14 April 2014 [cached]
Bud Sanders Marketing Workshop - Bud Sanders Follow
...
Bud Sanders
...
Bud Sanders
VP Marketing Sciences Bud has over 18 years of experience working in the field of market research prior to joining Marketing Workshop.
Bud Sanders - VP Marketing Sciences
Bud spent three years on the client side for Georgia-Pacific in their Advanced Analytics practice. Before that, he was a member of the Advanced Analytics team for TNS. He spent the earlier part of his career leading analytics teams at smaller research companies, including a technology startup.
Bud has a passion for teaching which comes though in his desire to help clients understand, on a practical level, the statistics and analytics required of advanced research studies. He is well versed in a broad range of multivariate research techniques, with specializations in Segmentation and Customer Value Analysis.
Bud has an M.B.A from Georgia Tech, an M.S. in Applied Statistics from Bowling Green State University, and a B.S. in Mathematics from Palm Beach Atlantic University
US-based research and consulting firm The ...
www.mwi-shop.com, 1 Aug 2012 [cached]
US-based research and consulting firm The Marketing Workshop â€"MW- has recently announced the promotion of Howard “Bud†Sanders to the position of VP Marketing Sciences.
Bud Sanders joined the firm in early 2012, bringing experience and wisdom to MW thanks to his prior roles as Senior Manager of Advanced Analytics - Georgia Pacific Consumer Products -, and Senior Ma Bud Sanders nager of Advanced Analytics and Design at TNS. Since then, Bud has demonstrated, not only to be a fully proficient analytic expert but, also his possession of managerial skills to lead and integrate MW’s research teams: combining strategy and analytics to developing business opportunities. “In this new position more time will be spent consulting with our clients. More time will also be spent helping drive the mission and the vision of the company, from a leadership standpoint,†said Sanders.
“We are in exciting times in the field of analytics. The role of advanced analytics is increasingly important as we leverage this level of precision and focus on incorporating multiple streams of our clients’ data into a single holistic story,†said Scott Layne, President of MW. “Bud and his team will be instrumental towards building models and tools that will help us place a dollar value on the value, of the research our clients undertake.†Sanders is a graduate of the Georgia Tech, where he earned an MBS in Marketing and Organizational Behavior. In addition, Sanders earned a Masters in Applied Statistics from Bowling Green State University and a B.S in Mathematics.
...
Bud Sanders joins Marketing Workshop as Director of Marketing Sciences.
Marketing Workshop announces the hiring of Howard “Bud†Sanders to the position of Director, Marketing Sciences. Sanders joins the firm with research and analytic experience acquired from working as the Senior Manager of Advanced Analytics, Georgia Pacific Consumer Products. Prior to his time with Georgia Pacific, Sanders honed his analytic expertise with TNS as Senior Manager, Advanced Analytics and Design. In these roles, Sanders gained experience supporting various marketing and research analytic initiatives, including pricing & service bundling research, consumer segmentation, target marketing, and market mix optimization. Sanders joins the Marketing Sciences department of the firm, where he will support a wide variety of analytic research across a broad array of industries.
“We are very pleased to have Bud join the Marketing Workshop team†said, Scott Layne, President. “Having experience on both the client and research supplier sides of the business, Bud brings a unique perspective on how best to apply advanced analytics to solve business issues as well as develop new opportunitiesâ€. “We are very pleased to have Bud join the Marketing Workshop team†said, Scott Layne, President. “Having experience on both the client and research supplier sides of the business, Bud brings a unique perspective on how best to apply advanced analytics to solve business issues as well as develop new opportunitiesâ€.
...
Sanders is a graduate of the Georgia Tech, where he earned a MBA in Marketing and Organizational Behavior. In addition, Sanders earned a Masters in Applied Statistics from Bowling Green State University and a B.S. in Mathematics from Palm Beach Atlantic University.
Marketing Workshop - Senior Staff
www.mwi-shop.com, 20 Sept 2013 [cached]
Bud Sanders
...
Bud Sanders
Director of Marketing Sciences Bud has over 18 years of experience working in the field of market research prior to joining Marketing Workshop.
US-based research and consulting firm The ...
www.mwshop.com, 28 Aug 2013 [cached]
US-based research and consulting firm The Marketing Workshop -MW- has recently announced the promotion of Howard "Bud" Sanders to the position of VP Marketing Sciences.
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