Bryan Urbick, Chief Executive Officer and President, CONSUMER KNOWLEDGE CENTRE Ltd
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This profile was last updated on 5/22/14 and contains information from public web pages and contributions from the ZoomInfo community.
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Chief Executive Officer and Presi...

Email: b***@***.com
Local Address: Greater London, United Kingdom
Company Description: CONSUMER KNOWLEDGE CENTRE is a growing company and we are always interested in exploring opportunities with people who have a keen interest in consumer research,...   more
Background

Board Memberships and Affiliations

85 Total References
Web References
MRT - Big Data, Text / Data Mining and BI
www.mrweb.com, 22 May 2014 [cached]
Bryan Urbick
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Bryan Urbick
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Harnessing Hindsight - by Bryan Urbick of the Consumer Knowledge Centre
CONSUMER KNOWLEDGE CENTRE | ABOUT US
www.consumer-knowledge.com, 11 Jan 2014 [cached]
Bryan Urbick | 03 Research team | individual e-mail addresses (click here) CONSUMER KNOWLEDGE CENTRE | ABOUT US About Us Navigation
03 | research team
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BRYAN URBICK CEO & President
Bryan is a frequent author and lecturer around the world on the subject of kids, families, women, Prime Timers (people aged 55+), product development, innovation and the NPD process. Bryan sits on the Editorial Advisory Board of Young Consumers (Emerald Group Publishing Limited) and is a member of the international Literati Network.
He is one of the founding directors of the Consumer Knowledge Centre and serves as the CEO & Chairman. Prior to setting up the business, Bryan worked in the food industry for over 10 years, and prior to that in the banking/financial services industry - both in marketing and product development. He has been working with all ages and segments of consumers, but is particularly known for his years of work with children and mothers, having conducted research in Europe, North America, Africa, Asia, the Middle East and Central America. Bryan's style of research is unique. He is one of only a handful of researchers who successfully works with large groups of children through to hand picked smaller teams to uncover insights. Over the years Bryan has crafted some of his own methodologies and research tools and often re-written the rule book to understand what motivates and engages consumers of all ages.
For the last 15 years, he has been working to develop consumer research methodologies that innovate the research process and improve product success. Bryan was part of the team that won the ARF David Ogilvy Gold Award 2007 for creative research resulting in a successful advertising campaign. Bryan is also the 2004 winner of the prestigious Prosper Riley-Smith Award (from the international Association of Qualitative Research) for unique and innovative research with young children in the US on brand characters.
As well as numerous articles in trade journals and magazines, Bryan wrote the book, About Kids: Foods and Beverages published by Leatherhead Press and is the Managing Editor of Kids Food Trends, a 10-issue annually newsletter. In 2008/2009, two textbooks were published in which Bryan has contributed chapters: An Integrated Approach to Product Development (published by Taylor & Francis) and Developing Children's Food Products (Woodhead Publishing).
Chaired by Bryan Urbick, ...
www.leatherheadfood.com, 12 July 2009 [cached]
Chaired by Bryan Urbick, CEO, Consumer Knowledge Centre
Volac
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Chaired by Bryan Urbick, CEO, Consumer Knowledge Centre
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This will be followed by a Q&A session, facilitated by Bryan Urbick, founder of CKC, to address any specific questions you may have.
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Chaired by Bryan Urbick, CEO, Consumer Knowledge Centre
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Chaired by Bryan Urbick, CEO, Consumer Knowledge Centre
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Bryan Urbick, CEO, Consumer Knowledge Centre
Bryan will give an overview of key market drivers in this age group and factors affecting purchasing choices.
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Bryan Urbick and a Group of 50+ Year Olds
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Bryan Urbick, CEO, Consumer Knowledge Centre
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Chaired by Bryan Urbick, CEO, Consumer Knowledge Centre
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Bryan Urbick, CEO, Consumer Knowledge Centre Bryan Urbick is one of the founding directors of the Consumer Knowledge Centre. Prior to setting up the business, Bryan worked in the food industry for over 10 years, responsible for both marketing and product development. He has been working with consumers for over 20 years in Europe, North America, Africa, the Middle East and Asia. For the last 10 years, he has been working to develop consumer research methodologies that innovate the research process and improve product success. His is the 2004 winner of the prestigious Prosper Riley Smith Award for Research Effectiveness for developing an innovative and effective research methodology.
MRT - Segmentation and Modelling
www.mrweb.com, 20 May 2014 [cached]
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Hyper-personalisation-a gift for researchers - Bryan Urbick on branding
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All Mixed Up - by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.
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A Modal Model of Mums - by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.
MRT - Co-creation
www.mrweb.com, 14 May 2014 [cached]
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Bryan Urbick
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Big Brands and Kids - Bryan Urbick of Consumer Knowledge Centre on how how children respond to being consulted.
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