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This profile was last updated on 5/22/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Bryan Urbick

Wrong Bryan Urbick?

Chief Executive Officer and Presi...

Phone: +44 ***********  
Email: b***@***.com
Local Address:  United Kingdom
Company Description: CONSUMER KNOWLEDGE CENTRE is a growing company and we are always interested in exploring opportunities with people who have a keen interest in consumer research,...   more

Employment History

85 Total References
Web References
MRT - Big Data, Text / Data Mining and BI, 22 May 2014 [cached]
Bryan Urbick
Bryan Urbick
Harnessing Hindsight - by Bryan Urbick of the Consumer Knowledge Centre
Bryan Urbick | 03 Research team | individual e-mail addresses (click here) CONSUMER KNOWLEDGE CENTRE | ABOUT US About Us Navigation
03 | research team
Bryan is a frequent author and lecturer around the world on the subject of kids, families, women, Prime Timers (people aged 55+), product development, innovation and the NPD process. Bryan sits on the Editorial Advisory Board of Young Consumers (Emerald Group Publishing Limited) and is a member of the international Literati Network.
He is one of the founding directors of the Consumer Knowledge Centre and serves as the CEO & Chairman. Prior to setting up the business, Bryan worked in the food industry for over 10 years, and prior to that in the banking/financial services industry - both in marketing and product development. He has been working with all ages and segments of consumers, but is particularly known for his years of work with children and mothers, having conducted research in Europe, North America, Africa, Asia, the Middle East and Central America. Bryan's style of research is unique. He is one of only a handful of researchers who successfully works with large groups of children through to hand picked smaller teams to uncover insights. Over the years Bryan has crafted some of his own methodologies and research tools and often re-written the rule book to understand what motivates and engages consumers of all ages.
For the last 15 years, he has been working to develop consumer research methodologies that innovate the research process and improve product success. Bryan was part of the team that won the ARF David Ogilvy Gold Award 2007 for creative research resulting in a successful advertising campaign. Bryan is also the 2004 winner of the prestigious Prosper Riley-Smith Award (from the international Association of Qualitative Research) for unique and innovative research with young children in the US on brand characters.
As well as numerous articles in trade journals and magazines, Bryan wrote the book, About Kids: Foods and Beverages published by Leatherhead Press and is the Managing Editor of Kids Food Trends, a 10-issue annually newsletter. In 2008/2009, two textbooks were published in which Bryan has contributed chapters: An Integrated Approach to Product Development (published by Taylor & Francis) and Developing Children's Food Products (Woodhead Publishing).
Editor's note: Bryan Urbick ..., 1 July 2011 [cached]
Editor's note: Bryan Urbick is founder and chairman of Consumer Knowledge Centre, a London research firm.
Further Proof Social Media Provides ROI - study finds - MySocialAgency, 15 Sept 2013 [cached]
Bryan Urbick of the Consumer Knowledge Centre referenced a recent social campaign carried out by Pepsi.
Bryan Urbick explores how to capture share of a lucrative and growing market
Here Bryan Urbick outlines his views on the topic.
'If you did not already know, the good news is that hindsight is 20/20' - Bryan Urbick talks about the value of wisdom after the event and how best to use this data to focus on the future.
Learn more on how to leverage research results and create new opportunities in this article by Bryan Urbick.
Bryan Urbick talks to Joanne Hunter, editor of Packaging Today, about the challenges in effectively reaching an ever-changing young target audience, something which is crucial to obtaining the financial returns from brand managers' investment ...
Bryan Urbick talks us through the challenges...
UTalkMarketing - Telling a brand story will get the attention of the kids - 27 June 2011 Creating a story for a brand is nothing new, turning this story into actionable, deliverable branded products that stay true to said story is something Bryan Urbick knows all about...
Bryan Urbick talks about what really packs a punch and what simply irritates the parent buying.
The Grocer - 19 March 2011 Bryan Urbick talks to Hannah Stodell at The Grocer about the Government's Responsibility Deal and its possible consequences
With customers more demanding of 'value' than ever, Bryan Urbick explains why value means so much more than being the cheapest
Young Consumers - Connectivity and kids - 15 March 2011 'In our current state of connectivity we seem to rule the world' so said one of our young respondents recently - Bryan Urbick talks about how our current connectivity is affecting today's youth.
Bryan Urbick talks about his recent experience when hitting the 2 million air miles mark with United Airlines. He refers to a term marketers use to near extinction, customer loyalty, and relates, through his experience, what it really feels like to be a valued customer.
What a difference 24 months can make..... Bryan Urbick on the new breed of consumer - the cocooneds.
Quirk's - Cross-Cultural insights enrich the researcher as much as the research - November 2010 It is an accepted belief that we can look at how others live to shine a spotlight on our own experiences... Bryan Urbick on cross-cultural insights.
CKC's Bryan Urbick writes that it is important to find those gaps, and deliver the needed solutions. - 30 July 2010 Creating the Right Connections for Your Brands. Bryan Urbick, founder and CEO of the Consumer Knowledge Centre, on how our era of connectivity is impacting on children, the first generation to have grown up knowing no different.
FMCG - 28 July 2010 What is Your Favourite Flavour? The kids' food and beverage sector is one of the fastest evolving markets, yet for marketers keeping up with this picky target audience is no child's play. Bryan Urbick, founder and CEO of the Consumer Knowledge Centre, talks about flavour being one of the vital ways of attracting this lucrative audience - the key is knowing which flavour to use for which age group.
Bryan Urbick gives thoughts on how to build strategic models and actionable segmentations.
RESEARCH LIVE! - 7 May 2010 Why Graduates Aren't Making the Grade. Bryan Urbick, founder and CEO of the Consumer Knowledge Centre, explains why his company has given up looking for graduate recruits. (Research magazine and Research Live! are the Market Research Society's publication and website.)
Bryan Urbick writes about the limitations of segmentation studies and argues that we may be putting too much resource into developing them and believing them to be a panacea. He discusses a potential way to take segmentations to the next level.
messages, say Bryan Urbick and Noorjehan Khan, Consumer Knowledge Centre.
CKC's Bryan Urbick warns that it is possible to have too much of a good thing. (Research magazine and Research Live! are the Market Research Society's publication and website.)
RESEARCH LIVE! - August 2009 World Apart. Bryan Urbick on cross-cultural insights - When looking at the striking differences between how people behave in different cultures, it's easy to overlook the equally important similarities. In this nine-minute interview, Research Live!'s Robert Bain speaks to CKC's Bryan Urbick about what he's learned from studying how children behave across various cultures. (Research magazine and Research Live! are the Market Research Society's publication and website.)
uTALK MARKETING - 17 August 2009 How Innovation Can Drive Your Marketing - Bryan Urbick discusses how to take consumers along with us, and allow them to see the new innovation in a familiar way - thus allowing them to find their own personal benefits.
CKC's Bryan Urbick is referenced in and interviewed for the article.
BRAND STRATEGY - February 2009 Cool Cuisine for Kids. Could Sushi be the Next Big Thing? - CKC's Bryan Urbick writes about the important considerations when developing food and beverage products for children, tweens and teens (and no, sushi is probably NOT the next big think!)
uTALK MARKETING - 9 February 2009 How to Reach the Mature Market: the Age of Prime Timers - Bryan Urbick discusses the aging market (over 65s): what drives them and how to best understand and connect with them.
CKC's Bryan Urbick writes about how to move beyond traditional character licensing to better integrate characters into the brand/product proposition.
CKC's Bryan Urbick was interviewed for referenced in this article.
BEVERAGE INNOVATION - October 2008 Marketing to Children - It is not uncommon to hear marketers suggest that young people only want 'new' and 'different' - but because of kids' innate neophobia, doing so doesn't always deliver success. CKC's Bryan Urbick talks about how companies can deliver to young people the perception of something new, but in a familiar way.
DAIRY INNOVATION - September 2008 The Neophobia Paradox - When CKC's Bryan Urbick worked with children to explore new ideas and innovations, "New! New! New! was their stated desire, yet when those same ideas were tested, they failed to pass the hurdles. Bryan explains why, and how to best deal with the 'neophobia paradox'.
BRAND STRATEGY - July 2008 Make a Big Impression on Kids - An article about brand imprinting and the effects it has on children, using ads and brand logos as examples. Bryan Urbick reports.
CKC's Bryan Urbick is referenced in and interviewed for the article.
CKC's Bryan Urbick was interviewed for and referenced in this article.
MARKETING WEEK - 12 June 2008 Viewpoint - This 'letter to the editor' from CKC's Bryan Urbick is in reply to a different article on Burger King saying the Indiana Jones film is aimed at children.
WWW.7DAYS.AE (from 7DAYS General and Local News - Dubai & Abu Dhabi, UAE) - 2 July 2007 Catching Them Young - CKC's Bryan Urbick is interviewed by the UAE newspaper about branding and youth, while he was in Dubai to chair the Youth Marketing Forum 2007.
Kids These Days - Adam Grundy interviews Bryan Urbick, who provides insight into how to understand what Arab youths really want, and why.
CKC's Bryan Urbick, one of the report's authors, presents some of the key findings.
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