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2014-05-22T00:00:00.000Z

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Mr. Bryan Urbick

Founding Partner

CONSUMER KNOWLEDGE CENTRE Ltd

Direct Phone: +44 ***********       

Email: b***@***.com

CONSUMER KNOWLEDGE CENTRE Ltd

Company Description

CONSUMER KNOWLEDGE CENTRE is a growing company and we are always interested in exploring opportunities with people who have a keen interest in consumer research, both traditional and non-traditional methods. Though we do not have any specific positions ... more

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Background Information

Affiliations

Member
Literati Network

Web References (141 Total References)


CONSUMER KNOWLEDGE CENTRE | ABOUT US

www.consumer-knowledge.com [cached]

Bryan Urbick | 03 Research team | individual e-mail addresses (click here) CONSUMER KNOWLEDGE CENTRE | ABOUT US About Us Navigation

03 | research team
+ BRYAN URBICK
...
BRYAN URBICK CEO & President
Bryan is a frequent author and lecturer around the world on the subject of kids, families, women, Prime Timers (people aged 55+), product development, innovation and the NPD process. Bryan sits on the Editorial Advisory Board of Young Consumers (Emerald Group Publishing Limited) and is a member of the international Literati Network.
He is one of the founding directors of the Consumer Knowledge Centre and serves as the CEO & Chairman. Prior to setting up the business, Bryan worked in the food industry for over 10 years, and prior to that in the banking/financial services industry - both in marketing and product development. He has been working with all ages and segments of consumers, but is particularly known for his years of work with children and mothers, having conducted research in Europe, North America, Africa, Asia, the Middle East and Central America. Bryan's style of research is unique. He is one of only a handful of researchers who successfully works with large groups of children through to hand picked smaller teams to uncover insights. Over the years Bryan has crafted some of his own methodologies and research tools and often re-written the rule book to understand what motivates and engages consumers of all ages.
For the last 15 years, he has been working to develop consumer research methodologies that innovate the research process and improve product success. Bryan was part of the team that won the ARF David Ogilvy Gold Award 2007 for creative research resulting in a successful advertising campaign. Bryan is also the 2004 winner of the prestigious Prosper Riley-Smith Award (from the international Association of Qualitative Research) for unique and innovative research with young children in the US on brand characters.
As well as numerous articles in trade journals and magazines, Bryan wrote the book, About Kids: Foods and Beverages published by Leatherhead Press and is the Managing Editor of Kids Food Trends, a 10-issue annually newsletter. In 2008/2009, two textbooks were published in which Bryan has contributed chapters: An Integrated Approach to Product Development (published by Taylor & Francis) and Developing Children's Food Products (Woodhead Publishing).


Uncategorized | Research Industry Voices

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Editor's note: Bryan Urbick is founder and chairman of Consumer Knowledge Centre, a London research firm.


Concept Research | Research Industry Voices

researchindustryvoices.com [cached]

Editor's note: Bryan Urbick is founder and chairman of Consumer Knowledge Centre, a London research firm.


Brainstorming Research | Research Industry Voices

researchindustryvoices.com [cached]

Editor's note: Bryan Urbick is founder and chairman of Consumer Knowledge Centre, a London research firm.


Bryan Urbick of the ...

www.mysocialagency.com [cached]

Bryan Urbick of the Consumer Knowledge Centre referenced a recent social campaign carried out by Pepsi.

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