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CONSUMER KNOWLEDGE CENTRE | ABOUT US
03 | research team
+ BRYAN URBICK
CEO & President
Bryan is a frequent author and lecturer around the world on the subject of kids, families, women, Prime Timers (people aged 55+), product development, innovation and the NPD process.
Bryan sits on the Editorial Advisory Board of Young Consumers (Emerald Group Publishing Limited) and is a member of the international Literati Network.
He is one of the founding directors of the Consumer Knowledge Centre and serves as the CEO & Chairman.
Prior to setting up the business, Bryan worked in the food industry for over 10 years, and prior to that in the banking/financial services industry - both in marketing and product development.
has been working with all ages and segments of consumers, but is particularly known for his
years of work with children and mothers, having conducted research in Europe, North America, Africa, Asia, the Middle East and Central America.
Bryan's style of research is unique.
is one of only a handful of researchers who successfully works with large groups of children through to hand picked smaller teams to uncover insights.
Over the years Bryan
has crafted some of his
own methodologies and research tools and often re-written the rule book to understand what motivates and engages consumers of all ages.
For the last 15 years, he
has been working to develop consumer research methodologies that innovate the research process and improve product success.
was part of the team that won the ARF David Ogilvy Gold Award 2007 for creative research resulting in a successful advertising campaign.
Bryan is also the 2004 winner of the prestigious Prosper Riley-Smith Award (from the international Association of Qualitative Research) for unique and innovative research with young children in the US on brand characters.
As well as numerous articles in trade journals and magazines, Bryan wrote the book, About Kids: Foods and Beverages published by Leatherhead Press and is the Managing Editor of Kids Food Trends, a 10-issue annually newsletter.
In 2008/2009, two textbooks were published in which Bryan
has contributed chapters: An Integrated Approach to Product Development (published by Taylor & Francis) and Developing Children's Food Products