"Malaysia's first container hotel will be integrated with Chatime's 100th store located in Jalan Delima, Kuala Lumpur," said Chatime Malaysia CEO Bryan Loo.
"We are moving forward with the sustainable concept.
The business model is fairly small and costs are reasonable because the hotel uses shipping containers as its premises.
"We stacked two 6.1m containers on top of each other, with one to be used as the Chatime
store and the other the hotel," said Loo
, adding that Chatime
also planned to integrate its stores with petrol stations.
While the Chatime store
is already running, the Chatime Cube by Container aspect will be unveiled in by the middle of next month and is targeted at young adults working in downtown Kuala Lumpur.
unveiled the container hotel venture at a celebration held to mark Chatime Malaysia's 100th store in the country.
is the No. 1 tea leader in Malaysia, and the fastest growing tea brand in the world," he
added that Chatime Malaysia was committed to supporting local art initiatives, and had extended its support by featuring art performances and talks across selected Chatime Galleria stores, supporting youth-run community projects, and initiating the Chatime Friends Programme to support and promote budding talents involved in all forms of the arts.
and exhibition spokesman Driv Loo later launched the Makanlah Buah-Buahan Tempatan Exhibition 2013 - an initiative curated by Little Ideas Everyday to promote local art and local fruit appreciation in the country.