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2014-08-26T00:00:00.000Z

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Wrong Bryan Johnston?

Mr. Bryan Johnston

Vice President of Global Marketing

Burton Snowboards

Direct Phone: (802) ***-****       

Email: b***@***.com

Burton Snowboards

80 Industrial Parkway

Burlington, Vermont 05401

United States

Company Description

About Burton: In 1977, Jake Burton Carpenter founded Burton out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to ge ... more

Find other employees at this company (622)

Background Information

Employment History

Chief Marketing Officer
Ultimate Fighting Championship

Chief Marketing Officer
Zuffa , LLC

Vice President, Global Golf Marketing
Nike , Inc.

Vice President
Delivery Agent Inc

Burton's Vice President
Global Market..

Vice President
Alliance Marketing and Global Media

Vice President of North American Brand Management
Adidas

Affiliations

Board Member
SnowSports Industries America Incorporated

Web References (180 Total References)


Zuffa, LLC Announces Bryan Johnston as Chief Marketing Officer for UFC(R) | MMAOnline.com

www.mmaonline.com, $reference.date [cached]

Zuffa, LLC Announces Bryan Johnston as Chief Marketing Officer for UFC(R) Zuffa, LLC Announces Bryan Johnston as Chief Marketing Officer for UFC(R) | MMAOnline.com Hostgator Coupons

...
Zuffa, LLC Announces Bryan Johnston as Chief Marketing Officer for UFC(R)
...
LAS VEGAS, June 3 /PRNewswire/ - Zuffa, LLC today named sports industry veteran Bryan Johnston as Chief Marketing Officer for the Ultimate Fighting Championship(R) organization. In this executive position, Johnston will establish and oversee the global marketing strategies and merchandise initiatives for UFC and World Extreme Cagefighting brands.
With more than 20 years of experience in sports, Johnston joins UFC after working as Vice President of Marketing for Burton Snowboards, the world's leading manufacturer of snowboarding equipment and apparel. In his six years at Burton, he cultivated the company brand image and coordinated its message and vision through group initiatives including marketing, new media, corporate alliances and media relations.
"With his experience and leadership in brand marketing, Bryan is a great addition to the company just as we are getting ready to go global," said Dana White, UFC President.
...
"I'm excited to have Bryan on board, and look forward to working with him on all of our company plans and goals."
"I am honored to be a part of UFC, and to have this opportunity to work with Dana White, Lorenzo Fertitta and their team," said Johnston.
...
Prior to working at Burton, Johnston was Vice President of North American brand management for the Adidas-Salomon organization, where he developed marketing strategies and managed athlete contract negotiations.


Snowboard : Nike SB, Skateboards, Skates, Scooters, Anonymous Clothing,

www.urban-chaos.co.uk, $reference.date [cached]

Bryan Johnston, Global VP of Marketing for Burton, stated in 2008 that a book which describes Jake Burton Carpenter as the inventor of the snowboard is "misleading".


"Snowboarding's expansion into China ...

snowboarding.transworld.net, $reference.date [cached]

"Snowboarding's expansion into China presents a huge opportunity in the sport's overall growth, says Bryan Johnston, VP of Global Marketing for Burton Snowboards.


"Snowboarding's expansion into China ...

snowboarding.transworld.net, $reference.date [cached]

"Snowboarding's expansion into China presents a huge opportunity in the sport's overall growth, says Bryan Johnston, VP of Global Marketing for Burton Snowboards.


When the UFC recruited ...

www.sportsbusinessdaily.com, $reference.date [cached]

When the UFC recruited Bryan Johnston as its CMO two years ago, he was working as vice president of marketing at Burton Snowboards. His first perusal of the UFC's demos surprised him.

"I looked at the numbers and said this doesn't make any sense, because those numbers didn't look like what I had seen with my own eyes," Johnston said. "What I found out was that there was this very visible minority that had locked onto a very over-the-top T-shirt design, with talons and blood and bedazzled jewelry. That fan we get closely identified with represents 18 or 19 percent of our fan base. But they're so doggone visible."
Fertitta's pitch to Johnston was that he wanted him to come in and help clean up an aspect of the business that they had neglected - the lifestyle element - which had in many ways come to define the image many had of the UFC.
"If you weren't wearing a gold foiled T-shirt with talons and blood, you weren't UFC," Johnston said.
...
Under Johnston, the UFC has worked to focus more on attributes like athleticism, competition, disciplined training and respect, leading with the components that make it more like mainstream sports.

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