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2014-08-26T00:00:00.000Z

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Wrong Bryan Johnston?

Mr. Bryan Johnston

Chief Marketing Officer

Ultimate Fighting Championship

HQ Phone: (702) 221-4780

Ultimate Fighting Championship

2960 W. Sahara

Las Vegas, Nevada 89102

United States

Company Description

The Ultimate Fighting Championship® is the world's leading professional mixed martial arts organization and offers the premier series of MMA sports events. more

Find other employees at this company (720)

Background Information

Employment History

Global Director of Marketing
Burton Snowboards

Affiliations

Board Member
SnowSports Industries America Incorporated

Web References (178 Total References)


Zuffa, LLC Announces Bryan Johnston as Chief Marketing Officer for UFC(R) | MMAOnline.com

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Zuffa, LLC Announces Bryan Johnston as Chief Marketing Officer for UFC(R) Zuffa, LLC Announces Bryan Johnston as Chief Marketing Officer for UFC(R) | MMAOnline.com Hostgator Coupons

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Zuffa, LLC Announces Bryan Johnston as Chief Marketing Officer for UFC(R)
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LAS VEGAS, June 3 /PRNewswire/ - Zuffa, LLC today named sports industry veteran Bryan Johnston as Chief Marketing Officer for the Ultimate Fighting Championship(R) organization. In this executive position, Johnston will establish and oversee the global marketing strategies and merchandise initiatives for UFC and World Extreme Cagefighting brands.
With more than 20 years of experience in sports, Johnston joins UFC after working as Vice President of Marketing for Burton Snowboards, the world's leading manufacturer of snowboarding equipment and apparel. In his six years at Burton, he cultivated the company brand image and coordinated its message and vision through group initiatives including marketing, new media, corporate alliances and media relations.
"With his experience and leadership in brand marketing, Bryan is a great addition to the company just as we are getting ready to go global," said Dana White, UFC President.
...
"I'm excited to have Bryan on board, and look forward to working with him on all of our company plans and goals."
"I am honored to be a part of UFC, and to have this opportunity to work with Dana White, Lorenzo Fertitta and their team," said Johnston.
...
Prior to working at Burton, Johnston was Vice President of North American brand management for the Adidas-Salomon organization, where he developed marketing strategies and managed athlete contract negotiations.


News Feeds | MMAOnline.com

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03/06/09: Zuffa, LLC Announces Bryan Johnston as Chief Marketing Officer for UFC(R) 02/06/09: AARP Announces 2009 Boxing/MMA Medical Conference 02/06/09: Showtime - Strikeforce Conf. Call Highlights: Lawler, Shields, Baroni, Afromowitz


- Téléchargements MIXX Canada et Tournée (sept./oct. 2012) | IAB Canada: Études marketing numérique, éducation, normes, événements, formation et plus!

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Bryan Johnston, CMO, UFC, Zuffa LLC. (USA)


MIXX Canada & Roadshow Downloads (Sept/Oct 2012) | IAB Canada: Digital Marketing Research, Education, Standards, Events, Training, Advocacy + More!

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Bryan Johnston, CMO, UFC, Zuffa LLC. (USA)


"As these kids start playing the ...

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"As these kids start playing the game, they start understanding fighting very well because of in-game tutorials," says Bryan Johnston, the UFC's chief marketing officer.

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