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This profile was last updated on 8/26/14  and contains information from public web pages and contributions from the ZoomInfo community.

Chief Marketing Officer

Phone: (702) ***-****  HQ Phone
Ultimate Fighting Championship
2960 W. Sahara
Las Vegas , Nevada 89102
United States

Company Description: The Ultimate Fighting Championship® is the world's leading professional mixed martial arts organization and offers the premier series of MMA sports events.

Employment History

144 Total References
Web References
"Volvo Cars and Burton have ..., 18 Sept 2008 [cached]
"Volvo Cars and Burton have spent the past four years perfecting our marketing partnership in the U.S. through events such as the U.S. Open of Snowboarding," says Bryan Johnston, Vice President of Partner Marketing for Burton.
Zuffa, LLC Announces Bryan Johnston as Chief Marketing Officer for UFC(R) |, 6 May 2013 [cached]
Zuffa, LLC Announces Bryan Johnston as Chief Marketing Officer for UFC(R) Zuffa, LLC Announces Bryan Johnston as Chief Marketing Officer for UFC(R) | Hostgator Coupons
Zuffa, LLC Announces Bryan Johnston as Chief Marketing Officer for UFC(R)
LAS VEGAS, June 3 /PRNewswire/ - Zuffa, LLC today named sports industry veteran Bryan Johnston as Chief Marketing Officer for the Ultimate Fighting Championship(R) organization. In this executive position, Johnston will establish and oversee the global marketing strategies and merchandise initiatives for UFC and World Extreme Cagefighting brands.
With more than 20 years of experience in sports, Johnston joins UFC after working as Vice President of Marketing for Burton Snowboards, the world's leading manufacturer of snowboarding equipment and apparel. In his six years at Burton, he cultivated the company brand image and coordinated its message and vision through group initiatives including marketing, new media, corporate alliances and media relations.
"With his experience and leadership in brand marketing, Bryan is a great addition to the company just as we are getting ready to go global," said Dana White, UFC President.
"I'm excited to have Bryan on board, and look forward to working with him on all of our company plans and goals."
"I am honored to be a part of UFC, and to have this opportunity to work with Dana White, Lorenzo Fertitta and their team," said Johnston.
Prior to working at Burton, Johnston was Vice President of North American brand management for the Adidas-Salomon organization, where he developed marketing strategies and managed athlete contract negotiations. / Aspen Snowmass / Company Info / Media Center / News Item Detail Page, 23 Feb 2002 [cached]
"We are psyched to kick-off the third year of the successful Salomon Oasis Project with an expanded selection of hot new products," says Bryan Johnston, vice president of marketing for Salomon North America."By creating a value added experience for resort visitors, we're drawing consumers to the mountain where freeriders can see, and test, the latest ski, snowboard and winter sports technology in their own environment."
In an interview with USA Today ..., 18 Mar 2014 [cached]
In an interview with USA Today (via MMA Junkie), UFC's chief marketing officer Bryan Johnston said that Deadmau5's recent music video that uses the UFC will help the promotion continue to grow.
Coinciding with UFC 121 Lesnar vs Velasquez Fight, UFC and Delivery Agent Announce Extension and Expansion of E-Commerce Partnership | Delivery Agent, Inc., 22 Oct 2010 [cached]
"As our sport has exploded, so too has our e-commerce business," said UFC chief marketing officer Bryan Johnston, "We're pleased to extend our agreement to work with Delivery Agent in developing and executing next-generation commerce strategies to support our evolution and growth."
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