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This profile was last updated on 3/19/14  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President of Product Strateg...

Silverpop Systems Inc
200 Galleria Parkway, Suite 1000
Atlanta, Georgia 30339
United States

Company Description: Silverpop, a premier email service provider, supports the online relationship marketing needs of enterprise organizations by delivering the world's most...   more
Background

Employment History

175 Total References
Web References
In this session, Bryan ...
secure.silverpop.com, 26 Dec 2013 [cached]
In this session, Bryan Brown, director of product strategy at Silverpop, will highlight the benefits marketers can achieve by collecting and incorporating buyer behaviors into their multichannel campaigns. And he will share the thinking behind Silverpop's new Universal Behaviors functionality, which allows for dynamic buyer behaviors to be immediately transformed into highly personalized actions-removing any remaining barriers to the vision of delivering true one-to-one communications to limitless numbers of customers.
About the Authors | Silverpop Blog
www.silverpop.com, 8 Mar 2012 [cached]
Bryan Brown - Director of Product Strategy (@getvision)
...
Bryan Brown
As the director of product strategy, Bryan Brown is responsible for defining the broad strategic vision of Silverpop's family of products and helping marketers grow revenue. As such, he is instrumental in leading the innovation and solutions that make up Engage 8, educating marketers on the latest email marketing and marketing automation trends, and sharing tips for more strongly engaging customers and prospects.
Previously, Bryan was the solutions architect and visionary behind Silverpop's lead-management and marketing automation capabilities. He is a sought-after marketing thought leader, having helped hundreds of businesses adapt and thrive in the ever-changing digital age of marketing.
"Consumers are feverishly embracing ...
industrynews.theslma.com, 15 Nov 2013 [cached]
"Consumers are feverishly embracing mobile apps and companies spend a significant amount of time developing them, but until now, customer activities on apps have lived in a silo and marketers have been largely unable to drive personalized marketing campaigns through them, at least not without long-cycle IT development," said Bryan Brown, vice president of product strategy at Silverpop.
...
"Imagine the power in using Silverpop to score a group of app users based on either frequency of usage or points earned in a gamification scenario and then delivering personalized in-app content that reflects their individual scores or levels," Brown added.
Bryan Brown, ...
www.brandrepublic.com, 11 Feb 2014 [cached]
Bryan Brown, brandrepublic.com, 11 February 2014, 09:45AM
Although it's far from a new trend, the past 12 months have seen a dramatic increase in all things mobile. We are more reliant on our smartphones than ever and this is affecting our shopping habits.
Bryan Brown: vice-president product of strategy at Silverpop
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Bryan Brown: vice-president product of strategy at Silverpop
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Bryan Brown is vice-president product strategy at Silverpop
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Bryan Brown,
"Consumers are feverishly embracing ...
www.silverpop.com, 15 Nov 2013 [cached]
"Consumers are feverishly embracing mobile apps and companies spend a significant amount of time developing them, but until now, customer activities on apps have lived in a silo and marketers have been largely unable to drive personalized marketing campaigns through them, at least not without long-cycle IT development," said Bryan Brown, vice president of product strategy at Silverpop.
...
"Imagine the power in using Silverpop to score a group of app users based on either frequency of usage or points earned in a gamification scenario and then delivering personalized in-app content that reflects their individual scores or levels," Brown added.
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