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This profile was last updated on 1/21/16  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President of Product Strateg...

Phone: (770) ***-****  
Email: b***@***.com
Silverpop Systems Inc
200 Galleria Parkway, Suite 1000
Atlanta , Georgia 30339
United States

Company Description: Silverpop, a premier email service provider, supports the online relationship marketing needs of enterprise organizations by delivering the world's most...   more

Employment History


  • Bachelors of Science , business information systems
    University of Utah
168 Total References
Web References
Leadership Team | Silverpop, 21 Jan 2016 [cached]
Bryan Brown, Vice President of Product Strategy
As vice president of product strategy, Brown is responsible for defining the company vision as well as the strategy and market opportunity for the Silverpop product portfolio. Previously Brown was Chief Technology Officer and Co-Founder of Vtrenz (acquired by Silverpop in 2007), a pioneer in the marketing automation space and inventor of multi-track, multi-step campaign automation and the visual lead scoring model.
Brown has 15 years of experience leading companies and teams in creating and bringing to market cloud based software with extensive experience in marketing automation. He is a sought-after marketing and technology thought leader, having helped hundreds of businesses adapt and thrive in the ever-changing digital age of marketing.
Brown graduated with a Bachelors of Science in business information systems from the University of Utah and is a self-taught computer programmer.
New Study: Despite Benefits, Most Marketers Still Not Capitalizing on Behaviors | Silverpop, 10 July 2013 [cached]
"While marketers have come a long way in automating their efforts, not all are using marketing automation at its full potential and incorporating buyer behavior into their campaigns in order to deliver the most personal and engaging customer experiences possible," said Bryan Brown, Silverpop director of product strategy.
About the Authors | Silverpop Blog, 8 Mar 2012 [cached]
Bryan Brown - Director of Product Strategy (@getvision)
Bryan Brown
As the director of product strategy, Bryan Brown is responsible for defining the broad strategic vision of Silverpop's family of products and helping marketers grow revenue. As such, he is instrumental in leading the innovation and solutions that make up Engage 8, educating marketers on the latest email marketing and marketing automation trends, and sharing tips for more strongly engaging customers and prospects.
Previously, Bryan was the solutions architect and visionary behind Silverpop's lead-management and marketing automation capabilities. He is a sought-after marketing thought leader, having helped hundreds of businesses adapt and thrive in the ever-changing digital age of marketing.
Silverpop delivers Marketing Automation for Mobile | Silverpop, 15 Nov 2013 [cached]
"Consumers are feverishly embracing mobile apps and companies spend a significant amount of time developing them, but until now, customer activities on apps have lived in a silo and marketers have been largely unable to drive personalized marketing campaigns through them, at least not without long-cycle IT development," said Bryan Brown, vice president of product strategy at Silverpop.
"Imagine the power in using Silverpop to score a group of app users based on either frequency of usage or points earned in a gamification scenario and then delivering personalized in-app content that reflects their individual scores or levels," Brown added.
Silverpop Extends Engage’s Powerful Personalization Capabilities to the Website with the Launch of Smart Content | Silverpop, 27 Aug 2013 [cached]
"Marketers are getting really good at dynamically delivering incredibly relevant messages via email, but too often a similar, personalized strategy is not followed when it comes to the corporate website," said Bryan Brown, vice president of product strategy at Silverpop.
"A one-size-fits-all homepage is no longer enough," continued Brown.
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