(25 Total References)
WebRacing, Inc. Key Personnel
Principal, WebRacing, Inc.
Chief Innovation Officer
About Bruce Winkler
Innovation Strategist with broad expertise creating and translating
product innovation into significant revenue growth,
enhanced market positioning and new opportunities.
Catalyst forexpanded innovative thinking,
delivery and execution.
is a recognized authority on building and leading teams structured to bring successful products and technologies to market rapidly and cost effectively.
Mr. Winkler creates, implements and manages strategic innovation programs for a wide array of local, national and international concerns for new product offerings in the areas of research, instruments, consumer, commercial and industrial products.
technical expertise, market savvy, project management skills, and business acumen combined with his
extensive relationships with researchers, network specialists and product managers provide a unique and effective approach to product development and market execution.
This approach focuses on identifying market criteria and key resources at the concept level, then managing these to yield a quality designed, cost-sensitive, market driven product.
A federal grant reviewer for the NIH, NSF and DOD, Bruce brings a wealth of information and experience to the development and successful launch of new products and strategic innovation programs.
- By The Numbers
is a recognized authority:
building and leading teams
Thanks to your help Bruce
, it looks like Wisconsin will have an SBIR program starting this year.
"As a result of using Mr. Winkler
for second sourcing and remanufacturing of parts, Sentinel Computer Services has realized a substantial savings over using existing manufacturers.
Gerald Guice, Chief Executive Officer
has provided us with a cost effective and convenient means by which to have our production needs met.
2602 Arbor Drive Madison, WI 53711, USA
© Bruce Winkler
i2m : Contacts
2602 Arbor Dr
Madison, WI 53711
THURSDAY, May 30 (HealthDay News) -- ...
THURSDAY, May 30 (HealthDay News) -- Like most people, Wisconsin resident Bruce Winkler dreaded the thought of having a colonoscopy.
figured that because it's recommended that people get their first colonoscopy at age 50, he
could easily put off the procedure for a few years.
"No one was pushing me into it, and I was perfectly healthy, or so I thought," Winkler
physical the year he
turned 51, his
doctor chided him and told him he
should schedule a colonoscopy.
Maybe after his
next checkup, Winkler
But soon after that appointment, he
noticed blood in his
stool and knew something wasn't right.
"I started reading everything I could find on the subject and convinced myself it was either a hemorrhoid or an anal fissure or a similar anomaly," he
"Yet I knew in the back of my mind it could be something much worse, like cancer."
It didn't take long before he
physician and asked to schedule an urgent colonoscopy.
"My fear of not getting one was now larger than my fear of getting one," he
Preparing for the procedure was not pleasant, Winkler
acknowledged, but he
said it's not all that bad.
did recommend making sure that you have full access to a private toilet the night before the test, and he
added that he
was glad to be home alone that evening.
The sheer volume of the prep liquid was daunting, and the taste unpleasant.
"It's not fun, but it's no big deal," he
"And this part really is the toughest part."
said that he
remembers nothing from the actual procedure but that he
knew as soon as he
woke up that something was wrong.
A nurse told him the doctor had seen something that shouldn't be there, and they were scheduling additional tests.
asked the nurse to call his
wife, they said she
was already on her
was still groggy from the sedation when the doctor told him he
The additional tests were to determine how extensive the cancer was.
"I was definitely in shock, but also just relieved to finally know where I stood," he
had stage 2 anal cancer, which meant it had gone through the layers in his
colon and was affecting several lymph nodes, according to his
"I was told that the cancer was at a size that it would have started growing at a very rapid rate," he
"I would have been in much more grave danger in another six months.
On the flip side, however, if he
'd gotten a colonoscopy when he
turned 50, the cancer would have been caught at an earlier stage and he
wouldn't have had to endure as intensive a treatment regimen, which he described as "absolutely brutal."
"I was so lucky," he
SOURCE: Bruce Winkler, chief executive, WebRacing, Madison, Wis.
Founder l Chief Innovation Officer