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Bruce Winkler

Co-Founder and Chief Innovation Officer

Web Racing Inc

HQ Phone:  (608) 273-2292

Email: b***@***.com


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Web Racing Inc

2702 Monroe Street

Madison, Wisconsin,53711

United States

Company Description

virtual reality fitness software for indoor training and racing on fitness equipment for cycling, riding, running, walking, skiing, rowing, kayaking and speed skating. work out by yourself or create a computer avatar to workout with you or the computer will ge...more

Background Information

Employment History

Chief Innovation Officer

Innostrat Group, LLC

Federal Grant Reviewer

National Institutes of Health


Bruce Winkler

Manager, Strategic Innovation Programs LLC

Director of Innovation

Rayovac Corporation

Chief Financial Officer

Sansone Auto Group

Motorola Inc


Children's Theater of Madison

Board Member

Madison Repertory Theatre

Board Member



University of Wisconsin-Madison

Web References(25 Total References)

WebRacing, Inc. Key Personnel [cached]

Bruce Winkler
Bruce Winkler Principal, WebRacing, Inc. Chief Innovation Officer

Bruce Winkler [cached]

About Bruce Winkler
Innovation Strategist with broad expertise creating and translating product innovation into significant revenue growth, enhanced market positioning and new opportunities. Catalyst forexpanded innovative thinking, delivery and execution. Bruce Winkler Bruce Winkler is a recognized authority on building and leading teams structured to bring successful products and technologies to market rapidly and cost effectively. Mr. Winkler creates, implements and manages strategic innovation programs for a wide array of local, national and international concerns for new product offerings in the areas of research, instruments, consumer, commercial and industrial products. His technical expertise, market savvy, project management skills, and business acumen combined with his extensive relationships with researchers, network specialists and product managers provide a unique and effective approach to product development and market execution. This approach focuses on identifying market criteria and key resources at the concept level, then managing these to yield a quality designed, cost-sensitive, market driven product. A federal grant reviewer for the NIH, NSF and DOD, Bruce brings a wealth of information and experience to the development and successful launch of new products and strategic innovation programs. Bruce Winkler - By The Numbers Bruce Winkler is a recognized authority: building and leading teams Thanks to your help Bruce, it looks like Wisconsin will have an SBIR program starting this year. "As a result of using Mr. Winkler for second sourcing and remanufacturing of parts, Sentinel Computer Services has realized a substantial savings over using existing manufacturers. Gerald Guice, Chief Executive Officer "Bruce has provided us with a cost effective and convenient means by which to have our production needs met. Bruce Winkler Phone: 608.215.0031 2602 Arbor Drive Madison, WI 53711, USA © Bruce Winkler 2016.

i2m : Contacts [cached]

Bruce Winkler
2602 Arbor Dr Madison, WI 53711 608.238.2989

THURSDAY, May 30 (HealthDay News) -- Like most people, Wisconsin resident Bruce Winkler dreaded the thought of having a colonoscopy.
He figured that because it's recommended that people get their first colonoscopy at age 50, he could easily put off the procedure for a few years. "No one was pushing me into it, and I was perfectly healthy, or so I thought," Winkler said. At his physical the year he turned 51, his doctor chided him and told him he should schedule a colonoscopy. Maybe after his next checkup, Winkler responded. But soon after that appointment, he noticed blood in his stool and knew something wasn't right. "I started reading everything I could find on the subject and convinced myself it was either a hemorrhoid or an anal fissure or a similar anomaly," he said. "Yet I knew in the back of my mind it could be something much worse, like cancer." It didn't take long before he called his physician and asked to schedule an urgent colonoscopy. "My fear of not getting one was now larger than my fear of getting one," he noted. Preparing for the procedure was not pleasant, Winkler acknowledged, but he said it's not all that bad. He did recommend making sure that you have full access to a private toilet the night before the test, and he added that he was glad to be home alone that evening. The sheer volume of the prep liquid was daunting, and the taste unpleasant. "It's not fun, but it's no big deal," he said. "And this part really is the toughest part." Winkler said that he remembers nothing from the actual procedure but that he knew as soon as he woke up that something was wrong. A nurse told him the doctor had seen something that shouldn't be there, and they were scheduling additional tests. When he asked the nurse to call his wife, they said she was already on her way. He said he was still groggy from the sedation when the doctor told him he had cancer. The additional tests were to determine how extensive the cancer was. "I was definitely in shock, but also just relieved to finally know where I stood," he said. Winkler had stage 2 anal cancer, which meant it had gone through the layers in his colon and was affecting several lymph nodes, according to his doctors. "I was told that the cancer was at a size that it would have started growing at a very rapid rate," he said. "I would have been in much more grave danger in another six months. On the flip side, however, if he'd gotten a colonoscopy when he turned 50, the cancer would have been caught at an earlier stage and he wouldn't have had to endure as intensive a treatment regimen, which he described as "absolutely brutal." "I was so lucky," he explained. SOURCE: Bruce Winkler, chief executive, WebRacing, Madison, Wis.

Web Racing [cached]

Bruce Winkler
Founder l Chief Innovation Officer

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