Learn a little more about the industry, and read up on the history of the American Advertising Federation and the best in the business with these two notable books: Dr. Bruce Roche, an emeritus professor of advertising and public relations at the University of Alabama, celebrates 100 years of the American Advertising Federation in his book, A Unifying Voice: A Centennial History of the American Advertising Federation 1905-2005.
For the first time ever this history has come together in one place, in one commemorative piece of literature.The events A Unifying Voice chronicles informs the reader of the indispensable role of advertising in our society and the contributions of the AAF
towards the industry.Roche's book provides a valuable resource for members, educators and historians alike as well as making a great gift for speakers.
A Unifying Voice: A Centennial History of the American Advertising Federation
1905-2005 Bruce Roche