Bruce Nelson Jr., president of Coastal Hyundai in Melbourne, said the reason for the second-half surge in new-car sales is customers are much more attuned to finding the best car for the least amount of money.
"The Big Three automakers have caused a lot of people to chase incentives," he
said."For the second half of 2004, our incentives won't go away, and we have the model-year-end clear-outs." Nelson
knows what he's
dealership has been ranked among the top-selling Hyundai dealers in the country.And sales of the Elantra and the Sonata continue to pace his
growth each year.
Those two models are ranked No. 1 and 4, respectively, in Brevard County vehicle-model sales for the first half of 2004, according to AutoCount, another firm that tracks new-car sales.
Other top-selling cars locally are the Honda Accord (No. 2), Honda Civic (No. 3) and Toyota Camry (No. 5).
"I see the market as being strong," Nelson
said there is no particular demographic for any one car,
"It's really amazing," he